Category Archives: AR & Related Rifles and Pistols

In the landscape of the American firearms industry, few companies have ascended with the velocity and disruptive impact of Palmetto State Armory (PSA). Since its inception in 2008, PSA has evolved from a humble e-commerce venture operating out of a garage into one of the largest and most influential firearms manufacturers and retailers in the United States.¹sora The company’s trajectory represents more than a simple success story; it is a compelling case study in strategic agility, radical vertical integration, and aggressive market saturation that has fundamentally reshaped the consumer firearms market.

This report will argue that Palmetto State Armory’s success is the product of a unique synthesis of its founder’s dual-identity as a cost-conscious Certified Public Accountant (CPA) and a mission-driven combat veteran, a ruthlessly efficient vertically integrated business model, and a provocative, community-building marketing strategy that legacy brands have been unable or unwilling to replicate. This combination has allowed PSA to not only compete with but also systematically outmaneuver established industry giants, turning the AR-15 platform into an accessible commodity and applying the same disruptive playbook to other market segments, including AK-pattern rifles and polymer handguns.

Today, Palmetto State Armory stands as a titan of the industry. Its production volume has continued to climb, manufacturing 551,448 firearms in 2022 and increasing to 581,769 in 2023, which ranked it as the fifth-largest producer in the nation by volume that year. Its dominance is particularly stark in its home state of South Carolina, a significant hub for firearms manufacturing, where PSA accounted for an astounding 71.7% of all firearms produced that year.² This industrial might is paired with a sprawling e-commerce platform, often dubbed the “Amazon of the gun world,” and a growing network of large-format retail stores across the Southeast.¹

This analysis will trace the company’s chronological evolution, beginning with its ideological and operational origins. It will then dissect the core strategies that form the foundation of its business model, followed by an examination of its product development as a tool for market conquest. The report will also explore the company’s controversial but effective branding and the strategic acquisitions that have fueled its expansion. Finally, it will assess PSA’s market impact and future outlook, providing a comprehensive understanding of how this South Carolina powerhouse has permanently altered the American firearms industry.

The Genesis of an Empire (2008-2012)

The story of Palmetto State Armory is inextricably linked to the biography and ideology of its founder, Jamin McCallum. The company’s DNA—its mission, its business model, and its cultural posture—is a direct reflection of McCallum’s unique background as both a combat veteran and a financial professional. This fusion of mission-driven purpose and fiscal discipline created the perfect conditions for a new kind of firearms company to emerge at a pivotal moment in the market.

Founder’s Profile & The “Why”

Jamin McCallum is not a typical firearms industry executive. Before founding PSA, he served in the U.S. Army and the South Carolina National Guard, including two tours as a small arms expert in Iraq.³ This military service, particularly his time on deployment, instilled in him a deep appreciation for the M16/AR-15 platform and a powerful ideological conviction.⁵ As he later articulated, “I’ve seen what a society looks like when it falls apart. It’s really, really bad”.⁵ This experience forged the core mission of his future company: to ensure the widespread availability of firearms for law-abiding citizens.

Upon returning to civilian life, McCallum pursued a career as a Certified Public Accountant (CPA).³ However, he found it difficult to concentrate in the corporate accounting world after his experiences in Iraq.³ This confluence of military passion and financial expertise would become the defining characteristic of Palmetto State Armory. The veteran side provided the “why”—a mission to “maximize freedom, not our profits” by putting as many AR-15 and AK-47 rifles as possible into “common use in America today”.⁵ The CPA side provided the “how”—the financial acumen and understanding of cost control necessary to make that mission economically viable on a massive scale. While Jamin McCallum is the primary founder and CEO, some records also list his brother, Josiah McCallum, as a co-founder, suggesting a family-run enterprise from its earliest days.⁷

From Garage E-Commerce to Accidental Opportunity

Palmetto State Armory was officially formed in 2008, starting as a modest online-only business run from Jamin McCallum’s garage in South Carolina.¹ The initial business model was simple: selling ammunition and magazines online.¹ The timing of the company’s launch was exceptionally fortuitous. The election of President Barack Obama in 2008 triggered a massive surge in demand for firearms and ammunition, a phenomenon often referred to as “panic buying,” driven by fears of potential new gun control legislation.³ PSA was perfectly positioned to capitalize on this high-demand environment.

The company’s strategic direction, however, was solidified by a moment of serendipity. An ammunition dealer accidentally sent McCallum a shipment of AR-15 parts, specifically buffer tubes, instead of the magazines he had ordered.³ When he tried to return the parts, the seller told him to keep them. McCallum listed the components on his website, and they sold out almost instantly.³ This accidental transaction illuminated a vast, underserved market for affordable, individual AR-15 components. It was the catalyst that pivoted PSA’s focus from simply reselling finished goods to becoming a key supplier, and eventually a manufacturer, of the parts needed for individuals to build their own rifles.

Rapid Initial Expansion

Fueled by soaring demand and its new focus on AR-15 components, the business exploded. McCallum, who initially kept his day job as a CPA, saw his side business take over his home. Inventory expanded from the garage to the kitchen, the living room, and a backyard shed.³ The rapid growth quickly necessitated a move to a 30,000-square-foot warehouse in a Columbia industrial park.³

This move marked another critical evolution in the business model. As word spread, customers began showing up at the warehouse, hoping to buy products directly. Recognizing this demand, McCallum opened the first Palmetto State Armory brick-and-mortar retail store in Columbia in 2010.³ This established the hybrid e-commerce and physical retail model that continues to define PSA’s sales channels. The company’s retail footprint expanded quickly, with additional stores opening in Beaufort, Greenville, and Mt. Pleasant over the next few years.³

By 2011, PSA was not only a rapidly growing retailer and manufacturer but was also beginning to cultivate its distinct brand identity. The company released a limited-edition AR-15 lower receiver engraved with the phrase “You Lie”—the words famously shouted by South Carolina Congressman Joe Wilson at President Obama during a 2009 address.³ This move was an early and clear signal of the company’s willingness to engage in provocative, politically charged marketing to connect with its target demographic. It was a strategy that would become a hallmark of the PSA brand.

The Strategic Framework – Vertical Integration and Volume

The engine driving Palmetto State Armory’s disruptive growth is a strategic framework built on two pillars: a quasi-ideological doctrine of market saturation and a ruthlessly efficient, vertically integrated manufacturing model. This framework allows the company to operate with a speed, scale, and cost structure that legacy competitors have struggled to counter.

The “Freedom Over Profits” Doctrine as Market Strategy

At the heart of PSA’s corporate identity is its mission statement, a mantra repeated by founder Jamin McCallum and echoed throughout its marketing: “Our mission is to maximize freedom, not our profits. We want to sell as many AR-15 and AK-47 rifles as we can and put them into common use in America today”.¹² This doctrine serves a threefold strategic purpose.

First, it is an ideological driver that provides a powerful, non-financial motivation for the company’s leadership and employees. It frames their work not as mere commerce but as a crusade to uphold Second Amendment rights. Second, it functions as a potent marketing tool. This message fosters a deep sense of alignment and loyalty within its customer base, transforming buyers into brand evangelists who feel they are participating in a shared mission.¹³

Third, and most critically from a strategic perspective, it is a doctrine of market saturation. By prioritizing volume over high margins, PSA aims to make firearms like the AR-15 so ubiquitous that they become “in common use,” thereby creating a practical and political bulwark against potential future regulations. McCallum has been explicit about this goal, stating his hope that in the future, people will recognize that PSA’s mass production made restrictive laws less effective because “there’s so much of it out there already”.¹² This strategy creates a self-perpetuating cycle: the fear of regulation drives sales, and the resulting high volume of sales makes regulation more difficult to implement.

Building the Machine: JJE Capital and Vertical Integration

The operational execution of this doctrine is made possible by PSA’s corporate structure. Palmetto State Armory is a key subsidiary of JJE Capital Holdings, a private equity firm headquartered in Columbia, South Carolina, with Jamin McCallum serving as Owner and CEO.¹ JJE Capital is the vehicle through which PSA has achieved a remarkable level of vertical integration. The firm’s portfolio includes a collection of specialized companies that form a self-contained manufacturing ecosystem.¹⁵

Key entities within the JJE Capital portfolio include:

Spartan Forge: An aluminum forging facility in North Carolina, giving PSA control over the production of raw AR-15 lower and upper receiver forgings.¹⁵
DC Machine: A state-of-the-art, high-volume CNC machining facility responsible for turning raw forgings and bar stock into finished components like receivers and barrels.¹⁵
Ferrous Engineering and Tool: An integrated research and design center with prototyping and CNC capabilities, allowing for in-house product development and testing.¹⁵

This structure is the primary enabler of PSA’s low-cost model.¹⁹ By owning the means of production from raw material to finished product, PSA eliminates the markups and dependencies associated with external suppliers. While legacy manufacturers often rely on a complex network of third-party vendors for forgings, barrels, and small parts, PSA controls its own supply chain. This vertical integration provides more than just cost savings; it grants PSA unparalleled speed and control. New product ideas can be prototyped and iterated upon internally, and production can be scaled up or down rapidly in response to market demand without negotiating with external contractors.¹⁶

The “Good Enough” Quality Paradigm and Business Model

This manufacturing prowess is directed toward a specific market segment and business model. PSA consciously targets the budget-conscious buyer who prioritizes function and affordability over pristine cosmetic finishing or match-grade precision.⁴ The company’s products are frequently described as “good enough” for their intended purpose, catering to the vast majority of gun owners who may not put thousands of rounds through their firearms annually.⁴ This focus allows PSA to avoid the costs associated with the over-engineering and meticulous finishing of premium brands.

The business model relies on generating profit through massive sales volume on thin margins.¹³ PSA functions as both a manufacturer and a massive retailer, leveraging its website as the “Amazon of the gun world” to sell its own products alongside those of other brands, often taking a cut of transactions without holding inventory.⁴ The sheer scale of this operation created significant logistical challenges. The company’s initial reliance on disparate systems like SAP for accounting and Google Docs for inventory tracking became untenable with its rapid growth, leading to order backlogs and data discrepancies.²² To manage this complexity, PSA implemented NetSuite’s enterprise resource planning (ERP) software, creating a unified, cloud-based platform to provide real-time visibility into financials, inventory, and warehouse operations, enabling more accurate planning and decision-making.²²

Product Line Development as a Market Conquest Tool

Palmetto State Armory’s product development strategy can be viewed as a series of calculated campaigns designed to enter, disrupt, and ultimately dominate specific segments of the firearms market. The company has repeatedly demonstrated a highly effective, repeatable playbook: identify a market-proven platform, clone it to minimize R&D risk, leverage vertical integration to produce it at a disruptive price point, and then iterate on the design based on direct community feedback to capture market share from established leaders.

The AR-15 Beachhead: Commoditizing America’s Rifle

The foundation of PSA’s empire was built on the AR-15.³ Rather than trying to invent a new rifle, the company focused on making the existing, popular AR-15 platform accessible to a broader audience than ever before. It achieved this by commoditizing the rifle, breaking it down into its constituent parts, and selling them at unprecedentedly low prices. Daily deals featuring items like $150 complete upper receivers or $99 stripped lower receivers became legendary among gun enthusiasts.¹³

This strategy effectively transformed the AR-15 from a rifle one buys into a rifle one builds. It empowered a generation of consumers to assemble their own firearms, offering near-infinite customization. PSA strategically tiered its offerings to cater to every budget and need. A customer could buy a basic, entry-level kit with a phosphate-coated barrel or upgrade to a “Premium” line featuring a cold-hammer-forged (CHF) barrel made by renowned Belgian manufacturer FN Herstal—the same company that supplies barrels for the U.S. military’s machine guns.¹ This tiered approach allowed customers to precisely balance cost and performance, a level of choice that many legacy brands did not offer.

The American Kalashnikov: Building Credibility with the PSAK-47

Having established dominance in the AR-15 market, PSA turned its attention to the AK-47. The company identified a clear market opportunity created by tightening import restrictions on Russian firearms and the dwindling supply of surplus parts kits from former ComBloc nations.²³ This created a vacuum for a reliable, domestically produced AK-pattern rifle.

PSA’s initial forays into the AK market were met with criticism regarding quality control and the durability of key components, issues that had plagued other American AK manufacturers. However, true to its model, PSA listened to the market feedback and engaged in a public, iterative development process. This led to the creation of the “GF” (Goon Forged) series, which systematically addressed the weaknesses of earlier models and built significant credibility for the brand.

The key iterations demonstrate this strategic improvement:

PSAK-47 GF3: This generation represented a major leap in quality. It introduced a hammer-forged bolt, carrier, and front trunnion—the critical, high-stress components of the AK action. This directly addressed the primary failure point of many previous US-made AKs, which often used inferior cast or billet parts.²³
PSAK-47 GF4 : This model further enhanced the rifle by upgrading the barrel to a PSA-made cold-hammer-forged, chrome-lined (CHF CL) version, offering improved durability and barrel life over the GF3’s nitride-treated barrel.²⁵
PSAK-47 GF5: This is PSA’s premium AK offering, designed to compete with high-end imported rifles. The GF5 features a highly respected FN-made CHF CL barrel, often referred to as “machine gun steel,” and typically includes an upgraded ALG Defense trigger.²⁵ With the GF5, PSA was no longer just making a budget AK; it was making a high-feature, American-made AK that could compete on quality while still undercutting competitors on price.

Cloning a Leader: The PSA Dagger and the Pistol Market

In January 2020, at the annual SHOT Show, PSA unveiled its most audacious move yet: the PS9 Dagger.²⁸ The Dagger is an unabashed clone of the 3rd Generation Glock 19, one of the most popular and trusted handguns in the world.¹ The strategy was transparent and brilliant: leverage Glock’s proven, reliable design and its massive aftermarket of compatible magazines, sights, and triggers, but offer the pistol at a fraction of the price. The target retail price was announced at or below $300, a figure that sent shockwaves through the industry.²⁸

The launch was not without its challenges. The Dagger’s release was delayed, with the first pistols finally shipping to customers in May 2021.³⁰ Early adopters reported some quality control and reliability issues, including feeding problems with full magazines and breakage of MIM (Metal Injection Molded) parts like the firing pin.²⁹ However, PSA applied its iterative playbook. The company addressed the issues, and the Dagger line has since matured and expanded into a complete family of pistols. This now includes the original Dagger Compact (G19 size), a Dagger Full-Size (G17 size grip), and the highly anticipated

Micro Dagger, a clone of the popular Glock 43X for concealed carry, which began rolling out in 2023.²⁹ The Dagger’s success proves that PSA’s “Clone, Iterate, Dominate” model is transferable beyond long guns.

Proprietary Platforms: The JAKL Initiative and a Move Toward Innovation

While cloning has been its primary tool, PSA has also invested in proprietary platform development. The most significant example is the PSA JAKL, first teased in 2020 and officially released in 2022.³⁴ The JAKL represents a strategic graduation for the company, moving from imitation to innovation.

The JAKL is a hybrid design, built around a monolithic upper receiver and a long-stroke gas piston operating system.³⁶ This system eliminates the need for an AR-15-style buffer tube, allowing for a true folding stock or brace, making it a compact platform. It consciously borrows elements from several successful designs:

AR-15: It is compatible with any standard mil-spec AR-15 lower receiver, triggers, and magazines.³⁴
AK-47: It uses a robust and reliable long-stroke gas piston system.³⁷
SCAR/ACR: Its monolithic upper and folding stock capability evoke the aesthetics and functionality of more expensive modern military rifles.³⁷

The JAKL is marketed as a highly modular platform, available in multiple calibers like 5.56x45mm and.300 AAC Blackout, and in various configurations from short-barreled pistols to full-length rifles.³⁴ Critically, PSA also sells the JAKL as a complete upper receiver assembly, allowing any of the millions of existing AR-15 owners to convert their standard rifle into a piston-driven, folding-stock platform simply by swapping uppers.³⁴ The continued development of concepts like the lighter JAKL 2.0 and the Olcan bullpup conversion lower demonstrates a clear commitment to evolving the JAKL into a major, long-term product family.³⁹

Branding, Controversy, and Community

Palmetto State Armory’s marketing and branding strategy is as unconventional and disruptive as its business model. The company has eschewed the traditional, conservative marketing of legacy firearms manufacturers in favor of a provocative, politically charged, and deeply community-oriented approach. This strategy, while generating significant controversy, has been instrumental in building a fiercely loyal customer base and a powerful brand identity.

Meme Marketing and Political Provocation

From its early days, PSA demonstrated a willingness to embed political commentary and internet culture directly into its products. This has served to both energize its base and antagonize its critics, generating enormous amounts of publicity in the process.

Key examples of this strategy include:

The “You Lie” Lower (2011): This AR-15 lower receiver, engraved with the words shouted by Rep. Joe Wilson at President Barack Obama, was a defining moment. It signaled that PSA was not a neutral corporate entity but an active participant in the political culture wars. The fact that Rep. Wilson’s son, Julian Wilson, is a co-owner of PSA’s parent company, JJE Capital, adds another layer to this politically-charged branding.³
“Meme” Lowers: PSA created an entire product category for AR-15 lower receivers featuring engravings drawn from right-leaning internet culture and political discourse. Slogans like “Let’s Go Brandon,” “Build the Wall,” and imagery like the Gadsden flag transformed the firearm itself into a medium for political expression.¹² This tactic trivializes the seriousness of weapon ownership for critics, but for supporters, it is a powerful statement of shared values.
“Boogaloo” Association (2020): The company courted significant controversy in February 2020 by producing and selling a limited-edition AK-style pistol with a “Big Igloo Aloha” Hawaiian-print paint job. The Hawaiian shirt has been adopted as an unofficial uniform by adherents of the “boogaloo,” a loosely defined anti-government movement that anticipates or seeks to accelerate a second American civil war.¹¹ PSA followed this with T-shirts featuring similar themes. This association drew intense scrutiny and criticism, positioning the company at the extreme edge of firearms marketing.

The Anti-Establishment Dichotomy

While PSA cultivates a hard-edged, anti-government, and grassroots image through its marketing, its parent company, JJE Capital, has demonstrated a pragmatic willingness to engage with the very political establishment its branding often rails against. This dichotomy reveals a sophisticated, multi-faceted approach to protecting its business interests.

In the final quarter of 2020, JJE Capital retained the services of Nelson Mullins Riley & Scarborough, a prominent Washington, D.C. lobbying firm.¹¹ Filings show that the firm was paid $10,000 to lobby the U.S. Senate on behalf of PSA regarding the Bureau of Alcohol, Tobacco, Firearms and Explosives’ (ATF) classifications of firearm accessories.¹¹ This move, coming shortly after the “boogaloo” marketing controversy, illustrates that while the company’s public face is one of defiance, its corporate strategy includes conventional, behind-the-scenes political engagement to influence policy and regulation.

Digital Grassroots and Community Building

A cornerstone of PSA’s branding is its direct and continuous engagement with its customer base. The company actively hosts and manages its own online forums, which serve as a vibrant hub for the PSA community.⁸ These forums are not merely a marketing channel; they are an integral part of the company’s operations.

This digital platform functions as:

A Direct Customer Service Channel: Customers can post issues and often receive responses directly from PSA representatives or knowledgeable community members.
A Real-Time Feedback Loop: PSA uses the forums to gauge customer sentiment on existing products and float ideas for new ones. The development of many of its products, including the iterative improvements to the AK and Dagger lines, has been heavily influenced by discussions on these forums.
A Community Hub: The forums foster a sense of belonging and shared identity among PSA owners. This direct line to the consumer allows PSA to build a level of brand loyalty and gather market intelligence that is difficult for competitors who rely on traditional, multi-step distribution and retail channels to achieve. Company executives, including CEO Chad Wylie, are known to monitor these online discussions to keep a pulse on the customer base.¹⁶

This strategy effectively transforms customers into an extension of the R&D department and a volunteer marketing army. The controversy generated by their provocative products is not a liability but a feature; it solidifies the in-group identity and mobilizes the community to defend the brand against outside criticism, creating a powerful “brand moat” that insulates PSA from mainstream competitive pressures.

Expansion by Acquisition – The JJE Capital Engine

The rapid growth and diversification of Palmetto State Armory have been significantly accelerated by a shrewd acquisition strategy, executed through its parent company, JJE Capital Holdings. JJE Capital acts as the financial engine and holding company, pursuing strategic investments that expand the group’s capabilities, intellectual property, and market reach.¹ Its stated mission to “revive the American Dream” through investment provides the philosophical framework for acquiring and revitalizing distressed or legacy American brands.¹⁴

The Remington Bankruptcy Opportunity (September 2020)

A pivotal moment in this expansion strategy came in September 2020 with the bankruptcy auction of the historic Remington Outdoor Company. JJE Capital emerged as a key player in the dissolution of the firearms conglomerate, strategically bidding on a bundle of valuable but neglected brands.⁴³ For a reported purchase price between $2.15 million and $2.5 million, JJE Capital successfully acquired the intellectual property and brand names for five distinct entities:

DPMS Panther Arms, H&R 1871 (Harrington & Richardson), Stormlake Barrels, Advanced Armament Corporation (AAC), and Parker Shotguns.¹

This was not a random shopping spree but a calculated acquisition of heritage, technology, and market position at a steep bankruptcy discount. Each brand offered a unique strategic value that could be integrated into the broader JJE/PSA ecosystem.

Table 1: JJE Capital’s 2020 Remington Bankruptcy Acquisitions

Acquired Brand	Legacy/Market Position	Strategic Rationale for JJE/PSA	Post-Acquisition Status
DPMS Panther Arms	A pioneer in the consumer AR-10 market and a well-established, mid-tier AR-15 brand with significant name recognition.⁴⁸	Acquire an established brand to target a different segment of the AR market, leveraging existing brand loyalty without diluting the core PSA brand.⁴⁹	Relaunched with a full line of AR-15, AR-10, and AK (“Anvil”) rifles and parts, sold directly through PSA’s e-commerce platform.⁵⁰
H&R 1871	A historic American firearms brand known for its single-shot rifles, shotguns, and revolvers; also a past manufacturer of M16 rifles for the military.⁴⁶	Revive a heritage brand to specifically target the growing and passionate niche market for “retro” military clone firearms (e.g., M16A1, XM177).⁵³	Relaunched with a focus on producing historically accurate M16 and CAR-15 style rifles and components, capturing a dedicated enthusiast market.⁵³
Advanced Armament Corp. (AAC)	A pioneering and highly respected manufacturer of firearm suppressors (silencers) and the creator of the.300 AAC Blackout cartridge.⁵⁵	Gain immediate, credible entry into the highly regulated but lucrative NFA (National Firearms Act) market with an established, premium brand.⁴⁶	Relaunched with a renewed focus on customer service, a lifetime warranty on new products, and a full line of suppressors. Also launched a parallel AAC Ammunition brand.¹⁵
Stormlake Barrels	A manufacturer of aftermarket pistol barrels.⁴⁶	Acquire additional barrel manufacturing capability and intellectual property to support existing and future handgun projects (like the Dagger).⁴⁶	Assets and IP likely integrated into JJE’s existing manufacturing operations (e.g., DC Machine) to bolster in-house barrel production.
Parker Shotguns	A legendary American brand known for producing high-end, collectible side-by-side shotguns.⁴⁶	Acquire a prestigious heritage brand name with potential for future high-end or commemorative product lines.	No significant public relaunch to date; likely holding the brand IP for future strategic use.

Reviving Heritage and Integrating Capabilities

The post-acquisition strategy has been to operate these brands as distinct entities under the JJE Capital umbrella, each targeting a specific market segment while leveraging PSA’s immense manufacturing, logistics, and e-commerce power.

DPMS/Panther Arms was resurrected to appeal to customers with an existing loyalty to the brand. The new DPMS offers a full suite of AR-platform rifles and even an AK variant, the “Anvil,” which appears to be based on the PSAK-47 GF3 platform.⁴⁹ This allows JJE to capture a different customer demographic without altering the core PSA brand.
H&R (Harrington & Richardson) was masterfully revived to cater to the “clone” building community. Instead of producing modern sporting rifles, the new H&R focuses exclusively on historically accurate reproductions of Vietnam-era and Cold War-era military firearms like the M16A1, M16A2, and various CAR-15 “Commando” models.⁵³ This surgical approach has been met with enthusiasm from this niche but dedicated market segment.
Advanced Armament Corporation (AAC) represented the most significant capability acquisition. It provided JJE with an immediate and credible foothold in the suppressor market. The brand was relaunched with a promise to service legacy products and offer a lifetime warranty on new suppressors, a clear move to rebuild trust after years of neglect under Remington.⁵⁶ Simultaneously, JJE launched
AAC Ammunition, leveraging the respected brand name to market a wide range of ammunition calibers.¹⁵ This move further deepens the company’s vertical integration, allowing them to sell not only the firearm and the suppressor but also the ammunition to feed it.

Market Impact, Competitive Position, and Future Outlook

The cumulative effect of Palmetto State Armory’s strategies has been a seismic shift in the American consumer firearms market. By quantifying its production and comparing its business model to that of legacy manufacturers, the scale of its disruption becomes clear. However, this aggressive growth model is not without its challenges and risks, which will shape the company’s future trajectory.

PSA by the Numbers: Quantifying the Disruption

Analyzing the production and financial data of a privately held company like PSA is challenging, with public data being limited and sometimes contradictory. However, available figures paint a clear picture of explosive growth and significant market presence.

Production Volume: According to ATF manufacturing data, PSA’s production of firearms (excluding miscellaneous parts like receivers) has shown explosive growth, rising from approximately 45,000 units in 2019 to nearly 380,000 in 2020, 551,448 in 2022, and 581,769 in 2023. (The company does not appear in the official 2021 manufacturing report).⁶⁶ This performance in 2023 elevated PSA to the fifth-largest firearms manufacturer in the United States by total volume, placing it firmly in the same league as century-old, publicly-traded companies.
State-Level Dominance: The company’s impact is most visible in its home state. In 2022, PSA’s West Columbia plant produced 71.7% of all firearms manufactured in South Carolina, a state that ranks fifth nationally in total firearm production.² This concentration of production underscores PSA’s scale and efficiency.
Revenue Estimates: Financial estimates for the private company vary widely. Growjo estimates annual revenue at $195.8 million, while LeadIQ places it as high as $750 million.⁶⁰ While the exact figure is unknown, both estimates confirm that Palmetto State Armory is a major financial entity with hundreds of millions of dollars in annual sales.

Disruptor vs. Legacy: A New Business Model

Palmetto State Armory’s success can be understood as a classic case of market disruption. The company did not invent a new product but rather introduced a new business model that fundamentally changed the basis of competition. The following table contrasts PSA’s approach with that of a typical legacy manufacturer, such as Smith & Wesson or Sturm, Ruger & Co.

Table 2: Comparative Analysis of Business Models: PSA vs. Legacy Manufacturer

Business Model Component	Palmetto State Armory	Typical Legacy Manufacturer (e.g., Ruger/S&W)
Manufacturing Strategy	Highly vertically integrated; owns forging, machining, and R&D facilities through parent company JJE Capital.¹⁵	Primarily assembly-focused, with reliance on a network of external suppliers for key components like forgings, barrels, and small parts.⁶²
Primary Sales Channel	Hybrid model: Dominant direct-to-consumer (DTC) e-commerce platform supplemented by large-format retail stores.¹²	Traditional two-step distribution: Sells to a limited number of large distributors, who then sell to thousands of independent firearm dealers (FFLs).⁶³
Pricing Strategy	Low-margin, high-volume, value-focused. Aims to make products as affordable as possible to “maximize freedom” and saturate the market.⁵	Higher-margin, brand-prestige pricing. Prices must account for distributor and dealer markups.
Marketing Message	Ideological and provocative: “Maximize Freedom,” anti-establishment, culturally aligned with a specific political base through “meme” products.¹²	Traditional and conservative: Focuses on heritage, reliability, American manufacturing, and endorsements from law enforcement or military contracts.⁶⁴
Product Development Cycle	Rapid, iterative, and public-facing. Uses direct customer feedback from online forums to quickly improve products and launch new variants.¹⁶	Longer, more secretive internal R&D cycle. New products are typically developed over years and launched with major marketing campaigns.

Challenges and Future Outlook

Despite its tremendous success, PSA faces significant challenges and risks that will define its future.

Risks & Challenges:

Long-Term Quality Control: The “good enough” quality paradigm is effective for capturing the budget market, but as the company scales and diversifies into more complex products, maintaining acceptable QC becomes a major challenge. Widespread issues could lead to brand erosion and warranty costs that undermine the low-margin model.⁴
Regulatory and Political Pressure: PSA’s high-profile, provocative branding and its explicit mission to achieve “common use” of AR-15 and AK-47 platforms make it a prime target for gun control advocates and regulators. Its retail locations have also appeared on ATF lists for selling firearms traced to crimes, increasing scrutiny.¹²
Market Saturation: The company’s entire model is predicated on high-volume sales. It is an open question whether this growth can be sustained indefinitely, or if the domestic market for affordable AR-15s will eventually become saturated.
Opportunities & Growth Vectors:

Continued Innovation: The successful launch of the JAKL platform shows a path forward beyond cloning. New concepts debuted at SHOT Show 2025, such as the modular 570 shotgun and the JAKL 2.0, indicate a continued investment in proprietary R&D.³⁹
NFA Market Dominance: The acquisition and relaunch of AAC provides a powerful vehicle for deeper penetration into the suppressor market. This could expand to other NFA items, leveraging PSA’s manufacturing scale to potentially lower the cost of entry for consumers.
Ammunition Vertical: The expansion of the AAC ammunition line is a logical next step in vertical integration. Becoming a major ammunition manufacturer would make JJE Capital a self-sufficient ecosystem, from the forge to the finished cartridge.
Further Acquisitions: JJE Capital remains an active private equity firm. It is likely to continue seeking opportunities to acquire other distressed or niche brands that can be bolted onto its powerful manufacturing and e-commerce infrastructure.

Comprehensive Milestone Timeline

The following timeline provides a chronological summary of Palmetto State Armory’s key milestones, charting its course from a garage startup to an industry powerhouse.

Table 3: Palmetto State Armory Key Milestones (2008-Present)

Year/Date	Key Event / Product Launch / Acquisition	Strategic Significance
2008	Jamin McCallum, an Iraq War veteran and CPA, founds Palmetto State Armory. The company begins as an e-commerce website selling ammunition and magazines from his garage.¹	Establishes the company’s e-commerce foundation and capitalizes on the 2008 post-election demand surge.
~2009	A “mis-shipment” of AR-15 parts that sell out instantly reveals a massive market for individual components, pivoting the company’s focus from reselling to manufacturing.³	The pivotal moment that defined PSA’s future as a leader in the AR-15 parts and build kit market.
2010	PSA opens its first brick-and-mortar retail store in Columbia, SC, after customers began showing up at its warehouse to buy products directly.³	Establishes the hybrid online/retail business model that allows PSA to serve customers through multiple channels.
2011	The company launches the “You Lie” limited-edition AR-15 lower receiver, capitalizing on a political controversy.³	A foundational event in PSA’s brand strategy, demonstrating its willingness to use provocative, politically charged marketing to connect with its base.
2016	PSA releases its first generation of American-made PSAK-47 rifles, entering the AK market.²³	A strategic move to fill the market gap for US-made AKs as import options dwindled. Early models faced quality critiques.
~2019	The PSAK-47 GF3 (Gen 3) is launched, featuring a hammer-forged bolt, carrier, and front trunnion.²³	Marks a significant improvement in the quality and durability of PSA’s AK line, building credibility and addressing market concerns.
Jan 2020	At SHOT Show, PSA unveils the PS9 Dagger pistol (a Glock 19 clone) and teases the proprietary JAKL platform for the first time.²⁸	Signals a major expansion into the handgun market and a move toward proprietary platform innovation.
Feb 2020	PSA sells the “Big Igloo Aloha” AK-style pistol, linking the brand to imagery associated with the anti-government “Boogaloo” movement.¹¹	Represents the peak of PSA’s controversial marketing, drawing significant media scrutiny and solidifying its anti-establishment image.
Sep 2020	Parent company JJE Capital Holdings acquires five brands—DPMS, H&R, Stormlake, AAC, and Parker—from the Remington Outdoor Company bankruptcy auction.¹	A transformative acquisition that provides JJE/PSA with valuable brand IP, heritage, and immediate entry into new market segments like suppressors and retro rifles.
May 2021	After delays, the first PSA Dagger pistols begin shipping to customers.³⁰	The official entry into the highly competitive polymer striker-fired pistol market, applying the “clone and undercut” strategy to a new category.
2022	The PSAK-47 GF5, featuring a premium FN-made cold-hammer-forged barrel, is launched.²⁷	Solidifies PSA’s position as a serious AK manufacturer, offering a premium, high-feature rifle to compete with top-tier imports.
2022	The PSA JAKL platform is officially released to the public after years of development.³⁴	Marks the successful launch of PSA’s first major proprietary firearm system, a significant step beyond cloning established designs.
2023	The PSA Micro Dagger line (a Glock 43X clone) is launched, expanding the Dagger family into the popular micro-compact concealed carry market.³²	Demonstrates the successful application of the Dagger playbook to a new handgun sub-segment, further challenging market leaders.
2023	The relaunched H&R brand gains significant traction with its line of “retro” AR-15s, successfully capturing the niche but passionate clone-builder market.⁵³	Validates the strategy of using acquired heritage brands to target specific enthusiast communities.
2025 (Projected)	PSA debuts new concepts at SHOT Show, including the JAKL 2.0, a modular 570 shotgun, and a.50 BMG rifle, signaling continued investment in R&D and platform expansion.³⁹	Indicates a future focus on continued innovation and entry into new firearm categories beyond their core AR/AK/pistol offerings.

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Built an Aero M5 – An Interesting Take On The AR10 .308 Platform

December 30, 2024 RoninsGrips

I’d bought an Aero M5 lower receiver on sale a while back and decided to build it. Over the years, I’ve assembled a couple of M4s and one M5 where I bought an assembled lower and upper but this was my first actual build. I’ve always found the quality of the Aero parts to be good and they definitely made some unique tweaks to their M5 vs. their M4.

Rather than “yet another post about how to build an AR”, I decided to comment on the differences I noticed about the M5 lower. In general, the AR10-series of weapons aren’t standardized and you have no guarantee that parts from different vendors can interchange so you need to do some research and plan your build.

It is a DPMS Gen 2 pattern lower with Aero’s own spin on it. With that said, even though it is patterned after the DPMS, verify any other brand parts before you try to use them. I can tell you that AR grips and stocks work plus triggers.

I opted for a 16″ Aero upper, bolt, charging handle, recoil spring, buffer and lower parts kit. However, I had a Trigger Tech Duty trigger pack I wanted to try out plus I wanted to use a Magpul grip and UBR stock. The UBR has been on my radar for years but hadn’t tried one before now.

The pile was getting more organized. Huh … I had two LPKs – one with a Magpul MOE grip and one without. Well, spare parts never hurt … especially when the detents launch into orbit…

A Closer Look At The Aero M5 Receiver

It is a forged receiver using 7075-T6 aluminum and that is just fine. Now, arguing forged vs. billet will start all kinds of arguments about which is stronger, lasts longer, can solve world peace, etc.

Ignore the marketing and people weighing in on forums who have no idea. From a purely practical perspective, buy a receiver that you like the looks of from a reputable firm and have read reviews about. Honestly, forget about forged vs. billet. End of story.

There are plenty of other things to worry about rather than theory vs. practical reality. A receiver is just part of the puzzle that includes the other parts of the firearm, the ammo, the optics, you (the shooter), the environment, the situation, and far, far more.

It’s a gracefully executed design. You can see the large flared mag well,the stylized “A” for Aero symbol, the integral oversized trigger guard, a shoulder screw is used instead of a roll pin for the bolt catch, pictogram around the selector, the rear takedown pin is oversized, and the buffer tube has a flat area on the side. Everything is nicely machined and the anodized surface has a nicely done uniform finish.

The bolt catch having a shoulder screw makes that part of the assembly very easy not to mention lowering the odds of scuffing the receiver if someone lacks the proper tools. The M5 just requires a 1.5mm hex head bit. In this case, I am using one from my Strebito precision screwdriver set.

Ok, did not expect this. The front detent spring and pin go in through the boss. It’s not exposed like an AR15/M4 so none of my regular tools would work.

I used a 1/4″ clevis pin to go through the bosses, I pushed the pin and spring down with a thin hex key while sliding the pin forward. The pin then captured/retained the detent and spring. I then carefully slid in the front takedown pin while keeping the clevis pin pushed against it. Once the channel in the pin was over the detent, it sprang forward and everything was set. I carefull rotated the pin to make sure the detent was in the channel and then pushed it into the open position to make sure the takdown pin was correctly captured.

There are two changes I want to point out in the grip screw area. Just to the right of the grip screw hole is the bottom of the nylon tipped tensioning screw. Before you install everything, install your upper and adjust this screw to get the tension you want so the upper doesn’t rattle. Too much tension and you will not be able to disassembe the rifle without a punch if at all. Note, I have the selector detent in there. I dumped it out before I flipped it over to install the upper. The hole to the right of the selector detent is the takedown detent hole. Because the M5 lower is longer, putting it here makes sense. Aero does have it tapped for a 4-40 set screw so you can elegantly capture the detent spring if you want to. Note, you do need to trim the detent spring level with the receiver using some nippers before you install the set screw if you go this route. Oddly enough, my lower parts kit either did not have the set screw or I lost the set screw so I did not go that route.

Here’s the hylon-tipped top of the tensioning set screw.

I set the tensioning screw just enough so the upper didn’t rattle but also such that I could push out the takedown pin by hand. Since I lacked the 4-40 set screw to capture it, I just juggled both detent springs as I installed the pistol grip. It wasn”t too hard actually but the set screw would definitely have made it easier.

Summary

First off, kudos to Aero for another fine set of parts. I found the small differences with the Aero M5 interesting. Aero Precision turns out quality – I’ve owned various ARs and even have a .308 Solus bolt rifle from them right now. I have no hesitation recommending their products.

I hope this helps you out.

Note, I have to buy all of my parts – nothing here was paid for by sponsors, etc. I do make a small amount if you click on an ad and buy something but that is it. You’re getting my real opinion on stuff.

Two Bergara Factory Tour Videos – Watch Barrels, Receivers, and B14 Rifles Being Built

September 13, 2024 RoninsGrips

During the course of my researching Begara, the history of the brand and the parent company – Dikar S Coop, I encountered this very interesting tour of the Dikar S Coop factory in Bergara, Spain. It was conducted in 2019 and is a chance for you to see some of their barrel, bolt and receiver making plus assembly and testing.

In both videos, you can see in that they have invested in modern CNC manufacturing and have quality control steps integrated with manufacturing including visual inspections, go-no jigs and testing for run out.

They show their process for making B14 barrels. Here, they are getting ready to do button rifling.

Here’s a screen shot of the CNC milling of a B14 receiver body.

In addition to the manufacturing, you can see them assembling receivers.

Here, the gentleman is assembling a B14 Wilderness.

All rifles are proof tested. The person on the left is a rerpesentative of the Spanish proof house – he’s inspecting a casing.

The tested rifles are packaged and then stored in the warehouse to await loading into containers.

Now, watch the video!

This first video was produced by Bergara and was the source for the above photos:

Please note, all photos are screenshots from the video and remain the property of their respective owners. They are used solely to highlight the video.

A Second Video From 2022

This second video was produced by Pedro Ampuero in 2022 and is also very cool. I’d recommend watching it as well for further insights. It is just over 20 minutes long so he could get into more detail.

Summary

I hope you enjoy these videos as much as I did. I’ve learned a great deal about Bergara over the past year and the fine barrels and rifles they make and wanted to share these.

Study looks at how well magazine springs hold up over time in storage and with use

May 13, 2023 RoninsGrips

Have you ever wondered how well your magazines are going to hold up? I know I’ve wondered that not to mention there are tons of armchair warriors on the Internet offering up their opinion or parroting others. So, what are the facts?

On the AmmoToGo blog called “The Lodge” is a very interesting report entitled “Magazine Spring Torture Test” that reports the results of an actual study they funded. The analysis was done by Applied Technical Services and is very much worth your time to read it.

The magazines tested is quite a list:

Magpul Gen 2 Pmag (30 round)
Magpul Gen 3 Pmag (30 round)
Magpul Gen 3 Pmag (40 round)
Amend2 AR-15 Magazine (30 round)
Lancer AR-15 Magazine (30 round)
USGI AR-15 Magazine (30 round)
Smith & Wesson Shield 9mm Magazine (8 round)
ETS Glock 17 Magazine (17 round)
Glock 17 Factory Magazine (17 round)
Magpul Glock 17 Magazine (17 round)
Glock 17 Factory Magazine (33 round)
USGI 45 ACP 1911 Magazine (7 round)
Wilson Combat 45 ACP 1911 Magazine (8 round)

Click here to go to their site and read the report. Note, they provide a PDF where you can read about the data from all magazines tested – you definitely will want to check that out also.

Hope this helps you out – I found it very interesting. Finally results from a real study that you can review. Kudos for them to take the time and money to produce and share this!

Do you really have backup iron sights (BUIS) that you can count on? A lot of shooters do not and it’s not just the fault of the hardware

November 22, 2022 RoninsGrips

I’m sure there are a lot of shooters like me who buy and install back up iron sites on their weapons just in case the optic fails. Except for pure range toys that will never see use beyond having fun, I do think BUIS are a really good idea – optics fail for any number of reasons with batteries being dead quite possibly being the #1 issue – especially given how folks love their red dot, green dot and holographic sights. You need a backup for aiming your firearm.

What happens if the battery in the Vortex dies? Well, I do have the backup Magpul sights … right?

A quick comment about “BUIS” – it stands for Back Up Iron Sights. I’m a creature of habit and that’s how they were first introduced to me but not everyone uses that term. For example, Magpul calls their units MBUS – Magpul Back-Up Sights. Other’s just say “back up sights” or even just “attachable” or “folding” sights. So, if you are wanting to search and see what your options are, it will take some searching.

Four Camps of BUIS Users

In talking with shooters, regardless of their firearm platform (AR, AK, Stribog, HK, etc.) about their BUIS, I usually find they fit in one of four camps:

Installed the BUIS and run them full time with their optic in a co-witness manner
Installed the BUIS and periodically use them in a co-witness model but fold them down when not in use
Installed the BUIS and only use them when needed but did sight them in. For example, if they need to remove the optic to deploy the sights or are using offset sights and tilt the weapon 45 degrees to use them.
Attached the units to the Picatinny rail, did not sight them in and have never actually practiced using them to hit targets at the range … “but have them just in case”.

With scenario #1, you know those sights will work – it doesn’t matter if the scope is powered off as long as you can see through the glass.

With #2 & #3 – the sights will probably work as long as you can see through the glass or otherwise see them. Hopefully the shooter has practiced enough how to use the units.

The last one is the most concerning – camp #4 – to be honest, a person in this camp doesn’t really have a backup. Yeah, they have the sights but they aren’t dialed in and lack experience with them. This is a gamble you do not want to take. If this describes you – please don’t take it personally and read the next section – I want to help.

As far as I know, all BUIS are two parts – a front sight and a back sight. In the above photo – I am using Magpul polymer MBUS folding units and are on each far end of the top rail. They fold down until needed and then spring p when you push a lever on each.

If You Are In Camp #4…

First off, I am glad you invested in BUIS – if you are reading this and you haven’t yet, then do so. With that said, do you have quality units or did you buy something dirt cheap off Amazon or eBay. I’d recommend going with a brand name and not cheap airsoft import stuff – I like Magpul (they have a ton of models so click here to see them) plus, in all fairness, there are other quality BUIS sets from the likes of ARMS, Bobro, DiamondHead, Troy and others. Cheap stuff may not hold their zero or break easily. Buy quality to have true BUIS that you can count on.

Second, make sure they are mounted properly. Did you follow the instructions from the vendor who made them? Sometimes there is more to do than slap them on the Picatinny Rail.

Your backup sights should have come with instructions and any specialized tools – be sure to read and follow them. The little black key you see is used for adjusting a Magpul front sight.

Second, you need to sight in the BUIS. I use a laser to help get in the ballpark in the shop and then I do the final tuning at the range. Read up on the recommended range for your firearm and type of optic. For rifles, I go for 50 yards because then you are then zeroed for 50 yards and at 200. The BUIS are just that – emergency backups. I look to be in the ballpark with them and am not looking for perfection but some guys are amazingly proficient with them.

Third, absolutely take them to the range and practice with them!!! Buying, installing and zeroing the BUIS are only part of the game – you must also know how to use them. If they fold, practice on opening and closing them while shooting. If they are offset, practice transitioning to them. Bottom line, you need to practice hitting targets with them and adjust the sights and what you are doing accordingly. The more you practice the greater the odds that things will work when you need them. If you don’t practice then you are taking a huge gamble both on the BUIS and your ability to use them – so don’t gamble.

Magpul sells both basic polymer and pro steel versions of their MBUS. Above is a polymer rear unit on one of my ARs. I fold both the rear and front sights flat until needed – the small lever you see to the left of the mounting screw both releases the sight so it flips open via a spring and then locks up up right. I can count on them because they are zeroed and I practice with them.

Summary

The whole reason I wrote this is that it seems like I have encountered a lot of shooters this past year that had BUIS and fell square in camp 4 – they had never sighted them in or practiced with them. This is very concerning to me – they are gambling on something that shouldn’t be left to chance. So, yes, I think BUIS are a great idea but you need to sight them in and regularly practice using them also. If you don’t, then your backup probably isn’t a backup.

I hope this gives you some food for thought.

Reviews / For Sale

Are You Looking For A Rifle Sling That Has Great Quality And Is Affordable? S2Delta 2-Point Modular Slings Are Good To Go

September 5, 2022 RoninsGrips

A good sling for a rifle is really worth it if you plan on carrying them around much. The challenge can be finding one that is quality made that doesnb’t break the bank in terms of cost. Over the past few years, I’ve found a vendor that makes their slings in the USA and does a really nice job – that group is S2Delta.

S2Delta was founded by two Marine Recon vets in Albuquerque, NM, that offers a variety of accessories includling slings, rifle rests and patches. It also looks like they are working on bringing a Remington 700 short action rifle chassis to market as well. My experience with them focuses on their two point modular slings. Let’s review a few things first.

What do they mean by 1-point vs. 2-point slings?

When you see companies refer to a sling being one or two-point, they are referring to the number of places the sling attaches to the weapon. A one-point sling connects only at one point and exactly where depends on the length of the weapon and the preferences of the operator. For example, a relatively short AR may be attached at the end of the buttstock and swung up into position as needed. I’ve also seen guys run connectors along the stock on purpose built end plates just in front of the castle nut.

A two-point slings connects to the weapon and two points – at forward and rear positions usually. I’ve seen guys run their forward position way out at the end of their handguard or even the front sight. The rear tends to be towards the rear of the stock.

Personally, I tend to run two point slings given how I like to distribute the weight of the weapon and how I swing it up into firing position. If I have something relatively small and light, I might run a one point sling but again, this really depends on what you prefer and you learn this over time.

What is a modular sling?

A sling has to connect to the weapon somehow. These days it might be strapped, clipped, a “mash hook”, snap gate D-ring or some form of quick detach (QD) swivel. Instead of dedicating one sling per method, a modular approach became popular that allows you to take a base sling and then pick the connector of your choice to use at one or both ends. You could also start one way and then change just the end vs. the whole sling.

This helps settle the debate of “what connector is best?” Instead, you let your needs dictate what to use. For example, with MP5s I would use HK hooks. With ARs and AKs with modern furniture, I tend to run QD swivels. Again, it’s up to you and what your weapon can support.

What makes a sling “good”?

Ah yes, the quality section. Years ago, I wanted to carry slings forRonin’s Grips and bought a bunch of import samples and all of them were junk meaning they were made from questionable materials and methods. It dawned on me that bringing another sling to market without a differentiator was pointless so I dropped the idea.

Ok, so what you want to look for is the use of wide heavy duty nylon straps, reliable connectors and slides, plus good stitching in a nutshell. So let’s look at each of these points.

Let’s start with the connectors that attach the sling to the weapon – the cheap no-name or import airsoft-grade slings have connectors of real bad quality. I’ve seen hooks snap, QD swivels jam or disintegrate… I dropped an AR on concrete once when the QD failed for example. The connector is very important.

By the way, remember the Die Hard movie scene withere Bruce Willis’ character is dangling from an HK strap? That was a pretty cool memorable movie scene but I wouldn’t say it should set expectations in reality.

These days, I tend to prefer the QD swivels as most of my rifles have them so I can move a sling around quickly if I need to. Also, if I am cleaning, working on the weapon or even firing from the bench, it’s super easy to disconnect the sling and set it to the side.

This is an S2Delta sling with one of their supplied QD swivels that is installed in the handguard of a 16″ AR. Note the beefy stitching and the clips they are using to secure the modular end to the sling.

Here’s one of the S2Delta supplied quick disconnect swivels

For the straps, I prefer nylon and you need them to be at least 1″ to 1.25″ wide to fit swivels, etc. When you get up to the area that will be on your portion, look for 1.5-2″ or even having padding. If you are wearing body armor, the weight is distributed. If you aren’t then the weight of your weapon will only be distributed by the area of the sling that is in contact with how you have it slung on your body. A weapon can get uncomfortable surprisingly fast if the weight isn’t distributed. For heavier long range rifles, I will either get a sling with a pad or buy a pad to help spread out the load.

S2Delta modular sling on DMR with a 20″ Ballistic Advantage barrell, Magpul PRS Lite stock and Vortex Diamondback scope. Note the ample 2″ wide portion of the sling for the shoulder.

Another thing to consider are the slides, D-rings and other strap management parts – cheap ones tend to be thin and flimsy while the quality parts tend to be beefy and a reinforced plastic.

Last but not least, look at the stitching. Edges should be double stitiched and ends box stitched (think of a rectangular box with an X stitched inside extending to each corner.

The end of the day, the sling is only as strong as its weakest component.

Oh – I should mention length. For two point slings look for at least 50-55″. To short and you will not be able to carry the rifle in a patrol postion perpendicular to your body. A rifle over your shoulder may take too long to deply depending on what your use is.

By the way, before you take that comment to be purely tactical. A charter captain I met this summer in Alaska told me the story of his good friend who was nearly killed by a brown bear. The friend had the rifle on his back and couldn’t deploy it hast enough when the brown bear did a surprise charge from the brush. He would have bled to death from the mauling excepthe got real lucky that there just happened to be a helicopter nearby that could medevac him out. The friend still hunts but carries a .44 magnum in a Kenai-style chest holster and has his rifle much more accessible.

Conclusion

I am now using four of their two-point modular slings on a variety of AR configurations ranging from a 16″ defensive carbine up to a 24″ Criterion varmint barreled custom Aero designated marksman’s rifle with a Vortex PST Gen II scope that weighs quite a bit. The first time I tried one was back in 2019.

The S2Delta slings are made in the USA from good materials and I have not had any problems so far. You get a very good level of quality at an affordable price is what it boils down to.

If you are looking for a good two point rifle sling that you can count on, check out S2Delta. They offer a variety of colors and connection methods. Plus, they use Amazon to handle their sales and shipping so it makes things easy.

I hope this helps you out.

Reviews / For Sale

Are You Looking For A Lubricant That Performs Better Than CLP? Check Out Kentuckiana Gun Works – Enhanced Reliability Oil

August 28, 2022 RoninsGrips

So I stopped in to talk to Scott Igert, my good friend who owns Michigan Gun Exchange, a few weeks back. Scott told me about a new gun oil that he had samples of that the maker had handed him directly and that I ought to take a look at it. I kind of groaned because everyone and their brother claims to have the best gun oil. Some have ok oil and some don’t (remember the canola oil mess some years back?) but nobody has THE best oil.

Many times the oils they are selling you are an existing product that has been put into tiny containers with some really splashy marketing and packaging. For example, if you find a red colored weapon oil that feels, smells and is colored red like ATF, then it is probably some variant of automatic transmission fluid – Dexron, ATF, etc. If it’s colored blue and smells and feels like hydraulic fluid then that might well be what it is. Now I am not saying all products are that way but a lot are.

So, somewhat warily, I took the sample bottle home with me. It had to wait a bit until I could get around to focusing on it. The product is “Enhanced Reliability Oil” From Kentuckiana Gun Works (KGW).

In looking at the oil, it was yellow-ish with a hint of red. It’s a blend of something – but not something right out of a bottle. I felt it and it had a nice 30 weight-ish feel to it. It wasn’t really thin but it was slippery.

The smell was that of a petroleum oil but nothing uniquely stood out.

Did I taste it … no, I have standards to uphold at least while I am sober.

Okay, those quick observations may sound ridiculous to you – well, the taste part was a joke – but many products you can kind of group by color, feel and smell. This one I couldn’t because the color was unique plus it felt like a decent lubricant so I decided to dig a bit more.

I took a few drops of some common lubricants and put them on a piece of white printer paper. Left is the KGW product, then Super Lube, them CLP, followed by Mobile 1 5w-30 synthetic engine oil and finally Pennzoil Platinum Full Synthetic 5w-30. Super lube is clear – it just turned the paper black. KGW has a slight red hue and then the others are different yellows. The CLP soaked in the fastest by the way reflecting how thin it is.

Did Some Digging

I visited their website and also did some searching. KGW is a new firm so there really isn’t much info out there which meant I needed to reach out to Kohl Oettle, the owner of KGW who developed the oil. Scott had his contact info so we traded some emails.

Kohl was a tanker in the Marine Corp Reserve for six years and had developed a dislike for CLP as a lubricant – CLP stands for Cleaner Lubricant Protector just in case you didn’t know. Kohl pointed out, “We used CLP on everything, m4, m16, 240, m2, m48 etc, and in every application it burned off and ran off so quickly that I developed a real hate for all types of CLP. I wanted something that was thicker, handled heat better, and just lasted longer. “

That resonated with me because CLP is just way too thin for me. When I have big clunking parts, I need a thicker lubricant such as as oil or a grease to have reliable lubrication especially during break in. I still use CLP as a cleaner once in a while but I haven’t used it as a lubricant for probably 16 years — tt dawned on me that I started working on AKs around 2006 and CLP was just too thin to use as an assembly lube on those rifles so it’s been more like 16 years.

So I asked Kohl what set his oil apart from the tons of other products on the market. He responded, “It’s not trying to do everything. It wasn’t designed to be a cleaner. It’s a damn good oil and protector, without all the cleaners that make so many others thin, and less heat tolerant. I do have a very small amount of carbon deposit reducers in my oil, but just enough help control the carbon buildup and thus make the bolt reciprocate much easier. It’s not nearly enough to be used as a cleaner, and that’s on purpose. “

For the last seven years, Kohl has worked in industrial maintenance working on a variety of machines ranging from food processing to automotive parts manufacturing. As part of this, he learned that one of the most effective means of keeping a machine running reliably was to use the proper oil and grease.

What I found especially interesting was that Kohl tinkered with the the blend until he achieved the viscosity and lubrication he wanted through trial and error. He primarily had the AR-15 and similar rifles in mind when he was designing it but it will work on other pistols, rifles and shotguns as well. By the way, I mentioned earlier I thought it was about 30 weight – Kohl told me it’s a tad thicker than that.

When he was ready, he took to shooting classes and and shot thousands of rounds through a variety of weapons. He also sent out samples to people and a local gun store helped him sell his oil and collect feedback for 18 months. He took this feedback and further refined his product.

I respected what he did. Both Scott and I started our respective businesses and learned over time the same way Kohl has done.

Assembly Lube Testing

I used the KGW Enhanced Reliability Oil as an assembly lube for the fire control group, bolt catch, bolt, and bolt carrier. I grease the takedown pins so not there.

I ensured there was a thin film on both the top/front of the hammer as well as the bolt carrier.

My testing has been limited so far but I will update this post after my first range trip. I recently built two AR rifles and used Kohl’s oil as an assembly lube. I could tell everything was moving very easily. In this regard it worked great. Time is a challenge these days and I hope to get these rifles to the range in the next 3-4 weeks but didn’t want to hold up getting the word out there.

You can buy the oil direct from KGW’s website or you may find it at your local gun store as their business expands.

By the way, I don’t make any money off this post and Kohl didn’t ask me to. I just know what it’s like to be an entrepreneur trying to start a small business – I figured helping Kohl was the least I could do after all the folks who helped me.

Reviews / For Sale, Uncategorized

PSA AR Build Kits Are Affordable and Fun To Build

August 28, 2022 RoninsGrips

I’ve pointed thius out before – I really enjoy building firearms. I don’t have the hardcore machinist skills to build one from scratch – I wish I could though – but I do enjoy assembling and tinkering plus I don’t mind some fitting / fabricating. With this in mind, I have a lot of fun building ARs from PSA kits because they are affordable, reliable and accurate. I’m not going to waste time with the whole manufacturing tiering or the rediculous “poor” labels – that’s all they are. Now, if you are in the military and you need special weapons, you aren’t reading this post – it’s that simple. If you are like most folks and want to build an AR that you can enjoy with friends and family, then read on.

Founded in 2008

For those of you who do not know Palmetto State Armory (PSA) – they have been around since 2008. It was founded by Josiah McCallum after his Iraq deployment and he started it in his garage. To put it mildly, he has been growing PSA ever since into the powerhouse it is today. Folks, PSA has a ton of offerings now – ARs, AKs, pistols, ammo, parts … the list goes on and on. One thing you will notice is that they are constantly learning and evolving.

I’ve Only Had One Problem

So, I bought and built my first PSA AR many years back – I looked at my order history and it looks like it was 2014. In all the years, I can only remember one problem – they forgot to include the disconnector. I contacted customer service and had one a few days later. That was probably a year or two after my first one and I’ve not had a problem since. You’ll notice now they bag their parts by grouping so this probably helps with quality control considerably.

Have I ever had a part fail? No – not that I recall. I normally will put a few hundred rounds through a build, eventually get bored of it and have my FFL, Michigan Gun Exchange, sell it to fund another project. So all I can tell you is that my experience with their AR kits has been very favorable and have no reservations telling someone to use them – especially if they want to start and learn.

What options do they have?

Whew – they have tons and tons of kits and parts you can choose from. Different barrel lengths, handguards, furniture, triggers, and so forth. You can buy a kit with everything except for a stripped lower receiver or you can buy assemblies such as a build kit for a stripped lower to then use with whatever upper receiver you want.

The point is that they have something for everyone and if you are patient and watch their Daily Deals (you can sign up for their emails) then you can get a great deal. For example, the kit I built this time is their “PSA 16″ 5.56 NATO 1:7 MIDLENGTH NITRIDE 13.5″ LIGHTWEIGHT M-LOK MOE EPT RIFLE KIT W/ MBUS SIGHT SET” – which means in has a 16″ barrel that is chambered for 5.56 NATO with a 1:7 twist and black nitried finish, has a 13.5″ M-LOK handguard, comes with Magpul MOE grip and buttstock, their enhanced polished trigger (EPT) fire control group and has a set of Magpul BackUp Iron Sights (BUIS). Yeah, they pack a lot into that description. The kit comes with everything you need except for a stripped lower receiver (I used an Anderson I already happened to have) and the best part was that it was only $479.99 vs. the list of $799.99.

This is PSA’s Model 516446780 parts kit that comes with everything you need except for a stripped mil-spec lower receiver.

Serves as a foundation

The AR parts are all Mil-Spec – what this means is that rifles that use parts built to the original military specification dimensions can use other parts. For example, I prefer the Magpul ACS stocks – they just feel better to me. Because the PSA buffer tube is Mil-Spec, that meant I coul easily replace the MOE buttstock that came with the kit with an ACS.

My point is that a PSA kit can serve as a foundation that you can very readily build on. Down, the road if you want to change out barrels, triggers, uppers, etc. you can easily do so. If something has a problem and you need to replace, again, there will not be a problem finding parts.

By the way, I would recommend a spare parts kit regardless of brand AR you are using – they are usually relatively inexpensive and include wear items, such as the firing pin, plus parts that get lost – for example, the takedown detents.

A quick comment on the EPT triggers

The PSA EPT triggers are a decent. I recently did a test on a number of triggers and a Mil-Spec Aero brand trigger had an average pull of 6 pounds 12.4oz. The PSA EPT had an average pull of 6 pounds 12.3oz and that was with both lubricated by oil. So, not a huge benefit but I do like them – just don’t expect a world of difference is my point.

If you really want a remarkable trigger, buy the PSA 2-stage trigger that has an average pull of 4 pounds 9.5 oz when lubed. It’s a must-have upgrade for only $64.99 and yes, you can always change to it later.

How do you assemble these kits?

Really, the only thing you need to assemble is the lower. PSA has already done the upper and headspaced it just to be safe. In theory, Mil-Spec barrels going into Mil-Spec uppers should not need headspacing but the reality is that you better check it just to be safe and PSA does.

I did a whole series of posts back in 2017 about building AR lowers – click here for a list that will open in a new browser ta b .

The reference source I used to learn how to assemble AR lowers way back when is the guide on ar15.com. There are now tons of videos out there as well and you can learn a great deal by investing a little time to watch them. For example, here is one from PSA and here is one from Midway USA.

This is my latest 16″ PSA AR build. It has a MOE stock, Magpul BUIS and a Vortex Optics UH-1 sight.

Recommended Tools

Over the years, I have bought and tried quite a few tools but there are just a few that have stood the test of time that I still use. I figured it might help you to have a list so you can consider whether you want to pick them up or not.

Trigger Guard Jig – there are a ton of ways to do the trigger guard roll pin but a tool makes it really simple and reduces the odds of marring the finish or snapping an ear off the receiver.
Magazine Catch Punches – folks, Wheeler and others make long roll pin punches that have a vinyl coating to help install the mag catch. They are totally worth it. No more tearing up your finish or having to apply duct tape – these tools help you get it right the first time.
Front Pivot Pin Detent Jig – installing front pivot pin’s detent and spring is next to impossible without the right tools. Wheeler and others make a very simple pin set to help you save your sanity.
Trigger slave pin – greatly simplifies installation of the assembled trigger, disconnector and spring assembly. We make one 🙂
Magpul Castle Nut Wrench – I have used a wide variety of tools over the years ranging from the old GI tool to bizarre looking combination wrenches. If you want a solid tool that will hold up over time, the Magpul wrench is the way to go.
Gunsmith Punch Set – there are tons of makers. Basically you want a wide range of punches and roll pin punches. I have a mix of punches from Tekton, Weaver and Wheeler plus ones that I have no idea where they came from.
Non-Marring Hammer – You’ll need a small hammer from time to time that will not tear up your finish – I use Vaughan hammers.
Automatic Punch – I have a tremor so my hands shake. To stake the rear castle nut, I just use a good General brand automatic punch. It’s not as deep/good of a stake as a hammer driven punch but I do the automatic punch repeatedly to deform the surface and lock the nut.
Magpul BEV-Block – If you plan to install barrel nuts or muzzle devices, you will need a really secure means to hold the barrel and receiver securely. DO NOT use the blocks that just use the pivot and rear pin holes your you are apt to bend them. I did that once. Get a BEV block. It’s way, way easier and does a great job.

In Conclusion

If you are looking for something fun to do and there are tons and tons of tutorials out there – build an AR. The PSA kits are reliable and very affordable with different options to suit your tastes.

Are You Looking For A Rifle Sling That Has Great Quality And Is Affordable? S2Delta 2-Point Modular Slings Are Good To Go

What do they mean by 1-point vs. 2-point slings?

What is a modular sling?

What makes a sling “good”?

Conclusion

Like this:

Are You Looking For A Lubricant That Performs Better Than CLP? Check Out Kentuckiana Gun Works – Enhanced Reliability Oil

Did Some Digging

Assembly Lube Testing

Like this:

PSA AR Build Kits Are Affordable and Fun To Build

Founded in 2008

I’ve Only Had One Problem

What options do they have?

Serves as a foundation

A quick comment on the EPT triggers

How do you assemble these kits?

Recommended Tools

In Conclusion

Like this:

Blog.RoninsGrips.Com

The Genesis of an Empire (2008-2012)

Founder’s Profile & The “Why”

From Garage E-Commerce to Accidental Opportunity

Rapid Initial Expansion

The Strategic Framework – Vertical Integration and Volume

The “Freedom Over Profits” Doctrine as Market Strategy

Building the Machine: JJE Capital and Vertical Integration

The “Good Enough” Quality Paradigm and Business Model

Product Line Development as a Market Conquest Tool

The AR-15 Beachhead: Commoditizing America’s Rifle

The American Kalashnikov: Building Credibility with the PSAK-47

Cloning a Leader: The PSA Dagger and the Pistol Market

Proprietary Platforms: The JAKL Initiative and a Move Toward Innovation

Branding, Controversy, and Community

Meme Marketing and Political Provocation

The Anti-Establishment Dichotomy

Digital Grassroots and Community Building

Expansion by Acquisition – The JJE Capital Engine

The Remington Bankruptcy Opportunity (September 2020)

Table 1: JJE Capital’s 2020 Remington Bankruptcy Acquisitions

Reviving Heritage and Integrating Capabilities

Market Impact, Competitive Position, and Future Outlook

PSA by the Numbers: Quantifying the Disruption

Disruptor vs. Legacy: A New Business Model

Table 2: Comparative Analysis of Business Models: PSA vs. Legacy Manufacturer

Challenges and Future Outlook

Comprehensive Milestone Timeline

Table 3: Palmetto State Armory Key Milestones (2008-Present)

Works cited

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A Closer Look At The Aero M5 Receiver

Summary

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Now, watch the video!

A Second Video From 2022

Summary

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Four Camps of BUIS Users

If You Are In Camp #4…

Summary

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What do they mean by 1-point vs. 2-point slings?

What is a modular sling?

What makes a sling “good”?

Conclusion

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Did Some Digging

Assembly Lube Testing

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Like this:

Founded in 2008

I’ve Only Had One Problem

What options do they have?

Serves as a foundation

A quick comment on the EPT triggers

How do you assemble these kits?

Recommended Tools

In Conclusion

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When Strength and Quality Matter Most