Tag Archives: Ammo

Ammo Prices Will Continue To Fall

Okay, I’m a closet economist – I admit it. When I look at the current ammo shortage, you can tell it is predictably coming to an end provided nothing crazy comes out of the Senate, White House and ATFE that is lasting.

Not Our First Panic

For those old enough to remember past panic buying such as with President Obama, the same thing happened. People got worried about not being able to buy firearms or ammo in the future so they started buying everything in sight. When this happens, an interesting and predictable tug of war happens between the demand for ammo and the willingness of businesses to sell ammo. Let’s look at it in terms of three time frames – immediate, medium and longer-term.

Short-term – less than 6 months

When a panic hits, there is very little the manufacturers, importers, whole salers and gun shops can do in the short-term other than sell what they have. What do I mean by short-term? Within about a six month window in the case of ammo. They can only produce so much ammo so fast given their labor, component availability and machine capacity. In addition, importers only have so many import orders in the pipeline so the ammo supply starts to dry up. As supply dries up, prices start to go up – you see ammo that was going for $249/1000 rounds start to push almost $1,000/1000 rounds if not more plus it can get pretty hard to find.

In the mean time, as the supply gets limited, people tend to panic even more and buy whenever they can afford, sometimes even if they can’t with credit cards, keeping the prices elevated. Making life even more colorful this time around were COVID causing supply chain problems and the stimulus checks.

The stimulus checks have caused a number of issues. First and foremost, a lot of people don’t see the point in working when they can stay home, collect unemployment and get the stimulus checks. This means that firms who are trying to make equipment, supplies and ammo itself plus firms who distribute and sell it are frequently short staffed limiting what they can produce.

Another impact is that quite a few people take the checks and buy more guns and ammo that further adds to the shortage. I’m less worried about this than I am about otherwise able people getting money paid for by taxpayers – nothing is ever free folks – we the people who pay taxes will pay and probably for years to come.

Now the rush of new gun buyers is also a factor – people are scared. How will they defend their families in an era where violent protests and assaults are deemed acceptably while politicians and activists talk about defunding the police? I applaud law abiding citizens buying firearms for self defense, hunting, target shooting, or whatever their desire is. The fact of the matter is that these firearms reflect a sizable investment for most people and losing them due to gun control will not sit well with anyone — especially when you look at the violence that is taking place. Politicians – representatives, senators and governors – know this because they worry about re-election. The gun control zealots and elites don’t care but that is a different story.

An interesting thing that happened this time around was that ammo never completely disappeared. You might not have found it at local gun stores but you could find it online with a lot of searching and paying some astronomically high prices. Gunbroker sellers were typically an option for almost any type of ammo through the whole ordeal. I’m not criticizing- it’s an observation. People will go to extra lengths to make money.

Another observation is that shooters also investigated alternative brands of ammo as well as methods of training. For example, the training systems that were either a bullet-shaped laser that would trigger when the pistol’s firing pin hit it or even complete subsitute pistols.

People moved to reloading very early on and supplies, notably primers, became next to impossible to find. This created a lesson for many new reloaders – start it when things aren’t nuts and stock up because it is not a guaranteed backup plan.

Medium-term – 6 months to one year

Getting back to the ammo shortage, as time goes on manufacturers continue to output all that they can. More and more import orders are placed drawing ammo from all over the planet including known and unknown brands. Some small ammo producers appear as they can make money but may not survive as prices fall.

At the same time, panicked consumers both run out of money to buy ammo and they begin to calm down. Demand contracts.

The first signs that the shortage is coming to the end is that you will notice more and more websites have ammo available for sale and it isn’t disappearing within minutes of going online. Breadth and depth of options slowly increases but the prices are typically still far higher than before the panic.

Next, the vendors (gun stores, wholesalers and websites) begin to realize that they have a ton of money invested in ammo and better get it sold. This when you start to see tons of emails stating “We have ammo!”. The emails and alerts do generate some sales but not enough. Vendors start having to compete again and prices begin to come down. Ammo that was $1,000/1,000 rounds drops to $749/1,000 rounds and continues to drop.

Somewhere in this timeframe, buyers also started trying substitute brands they would not normally go for. For example, some guys who always declared they would never shoot steel cased ammo started buying TulAmmo and Wolf. In most guns, steel case runs just fine – you never know for sure with any combination of firearm and ammo until you test it. In other words, order in a smaller amount for testing before you go and invest in a case(s).

Longer-term – After about a year

The price drop will continue as vendors attempt to sell the ammo to finance the loans they took out to buy it or to free up working capital to invest elsewhere. At the same time, stores and website have more and more ammo available for sale and compeitition based on pricing starts to heat up again further causing prices to drop until some form of equilibrium is reached – in other words some price that is agreeable to buyers and sellers is reached.

Lessons Learned Thus Far

  1. It was predictable. We knew if Trump lost the panic would set in so people hedging their risks started stocking up starting in earnest in the Summer of 2020.
  2. It’s better to stock up before a panic than during a panic. Buying a little here and there and saving it adds up.
  3. Don’t add calibers during a panic. Finding ammo might be surprisingly hard.
  4. Subscribe to as many vendor sales emails as you can. They would regularly send emails when they got shipments in and are now sending even more emails to move what they have: Brownells, Pametto State Armory, Natchez, SGAmmo, Midway USA, Sportsman’s Guide and more.
  5. Most ammo could be found on Gunbroker in a pinch albeit at high prices.
  6. A lot of brands showed up that people knew nothing about but was actually really good so be sure to search around on the web – you might be in for a pleasant surprise. For example: Aguila, Fiocchi, MagTech, PMC, S&B, and ZQI are all good brands that you may not have previously encountered.


Where are we right now? As of this writing, we are seeing more ammo on the websites and prices have just started to come down off their highs so we are somewhere in the medium time frame. How fast prices will fall is hard to say due to COVID and anti-second ammendment stance by some politicians. I actually think President Biden has limited options because politicians usually follow their own logic but staying in power and making money are certainly drivers for them. People have a ton of money invested in their firearms and ammunition and aren’t going to give them up lightly.

My guidance to you is to buy what you need but hold off on more panic buying. I don’t have a magic crystal ball mind you but I am holding off big ammo purchases. It’s hard to say what will happen past the next 90 days but you ought to take note that the Biden administration is almost five months into power and has accomplished little on their gun control agenda.

My last comment is a big ask for all of you – stay active. Keep reading what is going on, support your favorite pro-2A special interest groups (I like Firearm Policy Coalition and Gun Owners of America) and be sure to reach out to politicans to make your opinion known on hot topics — the liberals are trying to push tons of absurd gun control proposals and we cant let those happen.

5/1/21 Update: It seems like I am getting several emails a day from vendors saying they have ammo in stock. I saw my first 20% off sale this past week so we will watch the prices start to drop. I’ve already seen steel cased 9mm at $500/1000 well off it’s peak high. The new round of stimulus checks may prop sales up a bit but not enough to fund all the ammo entering the distribution channels.

If you find this post useful, please share the link on Facebook, with your friends, etc. Your support is much appreciated and if you have any feedback, please email me at info@roninsgrips.com. Please note that for links to other websites, I may be paid via an affiliate program such as Avantlink, Impact, Amazon and eBay.

Gorilla Ammunition – Quality Ammo From Florida And They Have Rounds In Stock!!

Everyone is trying to find ammo and some prices have gone through the roof when you do find some. An option you may not know about is Gorilla Ammunition located in Vero Beach, FL.

Mrgunsngear visited their factory in 2017 and shared a video showing their ammo, AR-10 and AR-15 rifles.

Kit Badger visited in 2018 and talked to both sides of the house – brass case and their polymer case ammo. His coverage of the polymer ammo was very interesting and he assembled the following video:

Good to Go

So, from everything I have read and watched, their ammo is reliable and accurate – by all accounts I read, very accurate. They aren’t the cheapest but the quality in terms of reliability and accuracy are there and that’s what I want these days.

Now here’s the kicker – they also sell direct and they have ammo in stock as well as waitlisted on their website!! For example, they have their 9mm Silverback self-defense ammo in stock right now. Check them out:

If you find this post useful, please share the link on Facebook, with your friends, etc. Your support is much appreciated and if you have any feedback, please email me at info@roninsgrips.com. Please note that for links to other websites, I may be paid via an affiliate program such as Avantlink, Impact, Amazon and eBay.

Yes, Sellier & Bellot (S&B) Makes Good Ammo

Many folks are new to firearms these days or they are experienced and scrambling to find ammo. This means they are encountering brands they may never of heard of and Sellier & Bellot (S&B) is one such example. I get asked regularly if they make good ammo and if I would recommend their pistol or rifle and the answer is a definite YES.

First off, S&B is a Czech company that was founded in 1825. The Czechs produce some excellent small arms, such as the cz.75 pistol, and S&B turns out some great ammo. My point is that they know their stuff.

I have been using S&B ammo for years including 12ga shot shells, 8mm Mauser, .308, 9mm 115 grain and 124 grain full metal jacket (FMJ) plus 10mm 180 grain FMJ rounds. I use it for firearm testing and shooting at the range and have shot thousands of rounds with not one failure that I could attribute to the ammo – bear in mind I am using it often to test and break in guns. For example, the recoil impulse of the 9mm 124 grain ammo is great for breaking in pistol caliber carbines (PCCs) as well as newly built Polymer80 pistols.

I’ll keep this post short, S&B ammo is good to go. Below are some vendors with S&B offerings:

If you find this post useful, please share the link on Facebook, with your friends, etc. Your support is much appreciated and if you have any feedback, please email me at info@roninsgrips.com. Please note that for links to other websites, I may be paid via an affiliate program such as Avantlink, Impact, Amazon and eBay.

The Best Websites To Buy Ammo From

A common question I’ve been asked over the years is where to buy ammo from online. I can definitely understand the question – there is a bewildering number of online vendors that sell ammo and some offer great deals and service and others don’t – plain and simple. I’ve been involved with firearms since my dad held a .22 for me in the 1970s and have been involved with the Internet since the early 1990s. The combination of the two really took off around 2006 when I got interested in AK rifles and started frequenting the AKFiles, the AKForum and other boards as part of that.

It’s been an amazing ride to say the least. A lot of great guys have helped me over the years and part of my blogging is me trying to give back some. So, back to the topic at hand – where to find ammo? The short answer is that there are a ton of places and it does pay to shop around, wait for sales when you can, sign up for vendor newsletters to get discounts and sales info, etc.

Remember that ammo is heavy. I’m not joking – be sure to look at what the delivered cost will be when comparing vendors. One group might have a great ammo price but real steep shipping charges that nullify the savings. Likewise, a vendor might have a sale one weekend where they have a discount and free shipping and you may only know about it if you sign up for and read their sales emails. I can’t stress signing up for the emails enough – some places will send you a coupon code right away.

What I am going to try and do is list the websites/vendors that I’ve had very good luck with. I’m going to split them between Highly Recommended and Recommended. I’m not going to disparage any vendors but I’ll say that if they are not on my list, just do some searching around and see what others say about them. There are tons and tons of great vendors out there who I have probably never heard of and never will but there are also some not so great groups out there as well.

What follows is my trying to give a bit of guidance about things to consider and sites to go:

Is Buying Ammo Online Legal?

Guys ask me if they can legally buy ammo online – meaning from a website. The problem is that the answer to this question depends on federal, state and local laws. At a federal level it is ok. For most states it is ok. Once you get down to the county and city/town level, it depends. You need to check around and find out the answer to that question. Use the Internet to research, ask your local gun club, sheriff’s department, etc.

Are Websites Always Cheaper Than Buying Locally?

The short answer is a very strong “Not always”. A lot of gun stores can be very competitive. Ammo is heavy and local gun stores can buy in bulk plus they can do a number of things to lower their cost. For example, Modern Antique Firearms in Benton Harbor, MI, is owned by my friend, Scott Igert, and they regularly get great deals on ammo that they then pass along to their customers.  They will also group special orders together to further lower cost for people looking for relatively rare ammo.

Speaking of, if you are in an area that lacks competition or are looking for specialty loads or relative rare calibers, online is probably your better option if not your only option. For example, I had a .50 Beowulf. You aren’t going to walk in a store and find that ammo. The same tends to be true for my .338 Lapua.

One other shout out I want to give to the local gun shops is customer service. Again, pointing to modern antique firearms, you can go in there and get a lot of advice about how to select ammunition and what would work good in your situation. Never underestimate the value of good advice.

Highly Recommended Websites For Ammo

Websites in this category are ones that I have bought from many times and are usually the first ones I check when looking to buy ammo. I have no hesitation in recommending them to you as you start your journey to find ammo.

By the way folks, I get no money at all from any of these places. I’m telling you purely based on my experience. All the vendors on this list are groups that I’ve ordered from at least 10 times.

  • SGAmmo – this is a family-owned business that has been around for a long time. They were recommended to me many years ago and I have ordered a lot of ammo from them over the years. They have very good prices and are quick to ship. When I thought who to list as my number one go-to, it was these folks hands down. You absolutely need to subscribe to their email newsletter. There’s no two ways about it.
  • J&G Sales – I first ran into J&G Sales many years ago. People were recommending them as a place to get combloc ammo from and I bought a lot of 7.62 x39 from them over the years. They have expanded their offerings to include a lot of ammo from different companies such as Wolf, S&B and many others.
  • Midway USA – Midway has a huge online presence selling gun parts, ammunition, and many other things. I have bought so much from these folks over the years my wife knows those boxes on-site 🙂
  • Sportsman’s Guide – this is another big online website. Sometimes they do have good deals on ammunition and are worth checking out especially when they have sales and free shipping.

Recommended Websites For Ammo

Groups in this category I have ordered from a number of times and have been very satisfied.  The websites below are listed in order they came to mind,

  • Palmetto State Armory – Palmetto is a interesting low-cost vendor out there. I have bought a lot of AR parts from them over the years and been very happy. Once in a while they will have a great sale on some popular ammunition in a given caliber. You definitely want to sign up for their sales newsletter.
  • Cabelas – sometimes these folks have good prices on ammunition but they are good to remember because sometimes they will have inventory when other groups do not.
  • Buds Guns – they often have competitive prices and are definitely one place to check. Another good example of a place that may have in unison in stock when others don’t. For example I recently bought some S&B 124 grain 9 mm ammo from them.
  • Able Ammo – definitely one vendor to check. I have bought firearms and ammunition from them over the years.
  • AIM Surplus – they carry quite a selection of ammunition, magazines and so forth.
  • Mile High Sports – these folks are a good source for match ammo. For example, I bought 338 Lapua from them.
  • Gunbroker – if you have never used it, GunBroker is an auction site for all kinds of firearms, ammunition and related items that are for sale from literally hundreds of sellers on their site. You really have to do some research before you bid to know whether you’re getting a deal or paying a fortune. Never assume you are looking at the lowest price just because you are on an auction site. I have gotten some fantastic deals on GunBroker over the years but I have also seen a lot of ridiculously high-priced items as well. One last comment, as I mentioned earlier, ammo is heavy. Find out what your total cost will be before you buy.

A Recommended Ammo Purchasing Strategy

If you are new to firearms, bear in mind that ammo is not all the same even within a caliber or bullet type. Each different type of round is designed for a specific use be it plinking, self-defense, hunting and so forth. Decide what you want the ammo for. For example, you would not want to buy a boat load of very expensive self-defense hollow point ammunition just to go plinking. Conversely, you ought to consider spending the extra money to buy some really well regarded self defense hollow point versus Full Metal Jacket range ammunition.

It is interesting how fireams can still can differ even within a model. For example, you could have to virtually identical pistol sitting next to each other and find that one likes a particular type of ammunition more than the other pistol does.

Certainly it pays to research recommendations on ammo for your particular firearm but bear in mind that you must always test ammunition before you buy a bunch of it. I can’t stress this enough. Your gun may not function at all or it may have horrible accuracy with a particular type of ammunition. Do not leave it to chance. You sure do not want to buy ammo and go straight out hunting or rely on it for self-defense. Test test test test. Also, be sure to test it with the magazines.

Once you have an idea of what you want to buy, then check the various websites listed above.


Have you ever wished there was a website where you could search across many vendors to see what prices are? I found a service called just that – AmmoSeek.  It’ll help you get an idea of pricing for a wide variety of ammo.  Again, look at total cost – product + shipping + insurance when comparing vendors.

If you see a vendor you have never heard of before, do some searching with Google and see what people see.  Try phrases like “Is vendor X any good”, “vendor X reviews”, and so forth.


Like I said before, a lot of guys helped me out when I first got started. It began with my dad and his friends, then my friends and their fathers and it just grew from there. I truly hope this helps you enjoy your firearms and be prepared.

If you find this post useful, please share the link on Facebook, with your friends, etc. Your support is much appreciated and if you have any feedback, please email me at info@roninsgrips.com. Please note that for links to other websites, I may be paid via an affiliate program such as Avantlink, Impact, Amazon and eBay.