In 2021, there were reports that Palmetto State Armory (PSA) was going to start producing their own ammo. For those of you who don’t know PSA, they started with discounted AR parts and sporting goods stores and grew rapidly now producing a variety of platforms including AK rifles and pistols and a Glock 19 compatible pistol known as the Dagger.
At any rate, the ammunition market could not keep up with demand starting with the fear of what would happen when Biden took office, the pandemic, etc. When and where there is unmet demand there is potential opportunity and that is what PSA went after. PSA is investing in a new ammo plant being built in Columbia, SC, with plans for it to be fully operational in 2023 using the letters AAC – America’s Ammo Company.
Uh… wait … isn’t there already Advanced Armament Corporation (AAC) using a similar logo? Why yes, there was. Emphasis on “was”. You see, AAC was a brand owned by Vista along with Remington. When Vista tanked, the parent company of PSA, JJE Capital, bought them so AAC is a sister company to PSA.
JJE Capital also now owns DPMS Panther Arms, Stormlake, AAC, H&R and Parker Brands. The JJE website doesn’t mention those but I read them in another post about the sell-off of Vista. JJE does identify PSA Defense (safety and training), Palmetto State Armory (PSA), and Palmetto Outdoors Shooting Facility.
11/12/22 Update – PSA has a new sister company – Caliber Coffee. Plus there is an insurance company that they’ve had for a while that I overlooked – Right to Bear – that sells carry/self-defense insurance.
PSA itself is actually a family of companies including: DC Machine, Ferrous Engineering, Special Tool Solutions, Spartan Forging and Lead Star Arms. This means these firms are owned by JJE Capital as well.
Okay, returning to Advanced Armament Corporation’s fate: Going forward AAC was split into two divisions – AAC suppressors and firearms (which are to be resurrected) and then AAC Ammo adopted the slogan “America’s Ammo Company”.
What about the ammo?
When I first heard about it, they planned to stick to major calibers – 5.56 NATO, 7.62×51 NATO, 5.45×39, 7.62×39, 7.62x54r and 9×19 Luger but that was hearsay. Now they are still ramping up I am sure but what is on the PSA website right now as I write this post are some components – 9mm 115 gr, and .223 55gr that are in stock. For ammo, they list 9mm 115gr FMJ and 9mm 124gr FMJ and both are in stock.
Some of the items have one to four reviews – it’s all new after all and they are largely scoring 4-5 starts. One reviewer criticized the quality of the .223 (.224) 55gr bullets/projectiles and said accuracy suffered.
I think it’s good for all of us that PSA/JJE has entered the ammunition market. There was a blog post back in October 2021 that they had spent $100 million on starting up ammunition production including primers up to that point – I’ve not seen a total amount referenced. Clearly they are just getting started and it will very interesting to see how they do over time as they come up to full production.
All photos are the property of Palmetto State Armory.
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