The following are reports creating using specialized tools to analyze websites and analyze the sentiment of social media posts relating to the AR series platform including AR10, AR15 and other variants.

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• The Definitive Tiered Guide to the U.S. AR-15 Market: A Data-Driven Analysis August 11, 2025
  The modern U.S. commercial market for AR-15-style rifles is saturated with a bewildering array of manufacturers, each vying for market share through a combination of performance claims, marketing, and brand identity. This has created a landscape where consumers, law enforcement agencies, and even industry professionals are often forced to rely on anecdotal evidence, brand tribalism, ...
• The PSA Playbook: An Analysis of Palmetto State Armory’s Disruption of the U.S. Firearms Market July 24, 2025
  In the landscape of the American firearms industry, few companies have ascended with the velocity and disruptive impact of Palmetto State Armory (PSA). Since its inception in 2008, PSA has evolved from a humble e-commerce venture operating out of a garage into one of the largest and most influential firearms manufacturers and retailers in the ...

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