Analytics and Reports, Pistol Analytics, Uncategorized

U.S. Handgun Market Analysis Q4 2025: Top 20 Models, Sentiment Analysis, and Strategic Outlook

This report provides a comprehensive analysis of the top 20 best-selling pistols in the United States civilian market for 2025. The rankings are a proprietary composite, blending public-facing sales data from major online retailers with a deep analysis of social media sentiment and discussion velocity (Total Market In-discussion, or “TMI”).

Top-Line Findings:

  • Market Leader: The SIG Sauer P365 (Rank 1) remains the undisputed market leader. Its dominance was solidified after its addition to the California roster in late 2023 1, opening one of the nation’s largest markets. It continues to define the micro-compact category, which remains the market’s primary profit center.
  • The Glock Behemoth: Glock maintains the largest overall market footprint, placing four models in the Top 20 (G19, G43X, G17, G19X). The Glock 19 (Rank 2) serves as the industry’s immovable benchmark, appearing in the top 5 of nearly all sales reports.1
  • The P320 Paradox: The SIG Sauer P320 (Rank 3) is a case study in contradictions. It remains a top-3 seller due to military contracts, established market penetration, and modularity.1 However, it possesses the single worst sentiment score in the Top 20. This is driven by persistent, high-volume online discussions of uncommanded discharges 5 and a high-profile lawsuit from the New Jersey Attorney General.8 This disconnect presents a significant, unaddressed brand liability for SIG Sauer.
  • The Accessory-Driven Anomaly: The Taurus TX22 (Rank 4) represents the most significant market upset of 2025. Its meteoric rise from relative obscurity to the #1 spot in monthly sales reports 3 is driven entirely by the availability of an aftermarket forced-reset trigger (FRT).3 This demonstrates that a single, popular accessory has the power to dictate firearm sales volume.
  • The “Buzz” Challengers: A new cohort of pistols, led by the Springfield Echelon (Rank 13) and Walther PDP (Rank 14), have achieved massive TMI scores and overwhelmingly positive sentiment.10 While their unit sales do not yet rival the leaders, their “share of voice” in the enthusiast community is disproportionately large, positioning them as the primary growth assets to watch.
  • Market Segmentation: The market is clearly segmented into four primary categories: (1) Micro-Compact CCW (P365, Hellcat, G43X), (2) Duty/Compact (G19, P320, Echelon, PDP), (3) Budget/Value (PSA Dagger, Taurus), and (4) Aspirational/Halo (Staccato 2011).

2.0 Top 20 Pistols: Sales Rank & Social Sentiment Analysis

This section presents the primary findings of the report. The “Rank” is a composite score based on 2024-2025 sales data proxies 1 and weighted by TMI for enthusiast-driven models. The TMI score is an indexed “share of voice,” with the Glock 19 set to a baseline of 100.

Table 1: Top 20 Pistols – Sales Rank & Social Sentiment Analysis (Q4 2025)

RankModelManufacturerPrimary SegmentTMI Score (Indexed)% Positive% NegativeAnalyst’s Key Insight
1P365SIG SauerMicro-Compact9592%3%Market-defining CCW; CA roster addition drove 2024-2025 growth.
2Glock 19GlockCompact10075%10%The industry’s “default” pistol and immovable sales benchmark.
3P320SIG SauerFull-Size Duty9040%45%High sales volume is dangerously disconnected from catastrophic user sentiment.
4Taurus TX22Taurus.22LR Plinker8588%5%A sales anomaly; volume is driven entirely by an aftermarket trigger.
5Glock 43/43XGlockMicro-Compact8085%5%The top-selling “Glock” alternative to the P365; thrives on simplicity.
6HellcatSpringfieldMicro-Compact7590%4%Firmly established as the #2 micro-compact choice.
7American PistolRugerFull-Size Duty1060%5%A “silent seller” that moves units based on brand loyalty and price.
8M&P9 / Shield PlusS&WCompact / Micro6065%25%A core product line whose growth is capped by persistent QC complaints.
9CZ 75CZ-USAFull-Size (Metal)5594%2%“Cult classic” DA/SA pistol; remarkable sales for a 1975 design.
10Glock 17GlockFull-Size Duty5070%10%The original duty pistol, now eclipsed in buzz by newer models.
11LCP / LCP MAXRugerDeep Concealment2075%10%Dominates the.380 ACP “pocket pistol” segment.
12Glock 19XGlockCrossover4590%3%Highly successful “crossover” (G17 frame/G19 slide) model.
13EchelonSpringfieldFull-Size Duty9093%2%Analyst Pick: Highest TMI of any new duty pistol; a direct “P320 killer.”
14PDPWaltherFull-Size Duty8895%1%Analyst Pick: “Shooter’s Choice” with massive TMI for trigger/ergonomics.
15DaggerPSACompact (Clone)8060%30%Analyst Pick: Dominates the “Glock clone” budget market, creating price pressure.
16Mark IVRuger.22LR Target2596%1%The default high-quality.22LR target pistol due to its easy takedown.
17Staccato (CS/P)Staccato2011 (Premium)8580%15%Analyst Pick: Aspirational “Halo” brand; TMI is disproportionate to sales.
18Beretta 92-SeriesBerettaFull-Size (Metal)3090%3%A legacy seller driven by media presence and nostalgia.
19Rock (1911)Armscor/RIAFull-Size (Metal)1570%10%Represents the high-volume, entry-level 1911 market.
20ATI Omni Alpha MaxxATIAR Pistol5N/AN/AA data anomaly, highlighting the strength of the AR pistol category.

3.0 Part 1: The Top 20 Pistols – In-Depth Analysis

This section provides a detailed profile for each of the 20 ranked pistols, justifying its position and analyzing its social media footprint.

  • Rank 1: SIG Sauer P365
  • Analysis: The P365 continues its market-defining dominance, confirmed as the top-selling new gun of 2024 and a top seller throughout 2025.1 Its success is built on creating the “high-capacity micro-compact” category, which it continues to lead.15 A critical, and often overlooked, sales driver was its addition to the California roster at the end of 2023.1 This opened the U.S.’s third-largest market to the P365 for its first full year. Its ecosystem of variants (X-Macro, XL, Comp) 12 creates a vast modular platform that ensures high customer lock-in.
  • Sentiment: The P365’s TMI is enormous and overwhelmingly positive. It serves as the benchmark against which all other concealed carry pistols are compared.16
  • Rank 2: Glock 19
  • Analysis: The Glock 19 is the “default” pistol for the American market. It remains a top-5 seller in every available sales report.1 It is the perennial benchmark for reliability and simplicity, making it the standard recommendation for new shooters 21 and a staple for experienced owners. The current Gen 5 iteration 14 addressed long-standing ergonomic complaints (e.g., finger grooves), further cementing its position.
  • Sentiment: As the TMI baseline, its “share of voice” is constant. Sentiment is polarized between adherents who praise its “Glock perfection” and reliability, and detractors who find it “boring” or “outdated” in the face of new competition.23
  • Rank 3: SIG Sauer P320
  • Analysis: The P320 remains a top-3 seller based on strong 2024 data 1 and continued institutional adoption by military and police units, which drives significant civilian sales. Its key technical strength is its modularity, based on the serialized Fire Control Unit (FCU).
  • Sentiment: This pistol represents a critical market paradox. Its TMI is explosive, but for the wrong reasons. Its negative sentiment score (45%) is catastrophic for a flagship product. This is driven by a continuous stream of online reports, videos, and lawsuits alleging uncommanded discharges.5 In 2025, this was legitimized beyond “internet rumors” by a New Jersey Attorney General lawsuit targeting the P320 for these safety issues.8 This demonstrates a clear and dangerous disconnect between established sales channels and enthusiast trust.
  • Rank 4: Taurus TX22
  • Analysis: The TX22 is the single biggest sales anomaly of 2025. After winning awards in 2019 3, it was a steady but quiet seller. In September 2025, it shocked the market by jumping 27 spots to become the #1 seller on GunBroker 3 and a top-5 seller on Guns.com.14
  • Sentiment: The pistol itself is not the sales driver. Its sales are a direct result of the market availability and viral popularity of an aftermarket forced-reset trigger (FRT).3 This accessory, which simulates a faster rate of fire, has created a “must-buy” frenzy for the host pistol. This is a crucial case study in how a third-party accessory can fundamentally distort the firearm sales rankings. Sentiment for the pistol itself is positive as a reliable, affordable.22LR plinker.26
  • Rank 5: Glock 43/43X
  • Analysis: This is Glock’s primary competitor in the micro-compact space and a consistent top-10 seller.1 The 43X, which features a larger frame for a 10-round capacity, is the more popular variant. It thrives on Glock’s reputation for reliability and a slimmer profile that many users prefer.16
  • Sentiment: TMI is high, but almost exclusively in “vs.” debates with the P365 and Hellcat.16 Its main negative driver is the 10-round factory capacity.16 While this is a benefit in capacity-restricted states, it is seen as a con elsewhere, though aftermarket magazines address this.
  • Rank 6: Springfield Hellcat
  • Analysis: A consistent top-tier seller 1 and widely acknowledged as the #2 micro-compact on the market.29 The Hellcat and its variants (Hellcat Pro, Hellcat Comp) 30 are in a direct, feature-for-feature arms race with the SIG P365.17
  • Sentiment: TMI is high and very positive. The platform is praised for its high capacity and excellent “out of the box” ergonomics and textures.23 It is firmly established as the primary alternative for buyers who, for any reason, do not choose the P365.22
  • Rank 7: Ruger American Pistol
  • Analysis: This pistol was a top-5 handgun on 2024 sales charts 1, demonstrating Ruger’s (the #1 top brand) 4 strong position in the “value” end of the duty gun market.
  • Sentiment: This is a “silent seller.” It has a very low TMI score, indicating minimal social media buzz or enthusiast passion. It sells based on the power of the Ruger brand, an attractive price point, and a strong presence in retail distribution channels, not on “share of voice.”
  • Rank 8: S&W M&P9 / Shield Plus
  • Analysis: The M&P9 is a Top 10 seller 1, and its micro-compact variant, the Shield Plus, is a “Best of” staple.29 The M&P line is a core competitor to Glock and SIG, but its market share appears to be slightly eroding under pressure from new, buzz-worthy competitors.
  • Sentiment: Mixed. The Shield Plus is praised for its best-in-class trigger and ergonomics.32 However, there is a persistent and significant undercurrent of negative TMI (25%) related to quality control, trigger reset issues, and failure-to-feed complaints.34 This negative sentiment appears to be capping the platform’s growth potential.
  • Rank 9: CZ-USA CZ 75
  • Analysis: A consistent top-10 seller 1, which is remarkable for a design originating in 1975. This double-action/single-action (DA/SA), all-metal pistol sells to a dedicated segment of enthusiasts who reject modern “striker-fired polymer” handguns.21
  • Sentiment: The TMI is that of a “cult classic.” Sentiment is overwhelmingly positive (94%), focusing on superior ergonomics (“fits like a glove”), low recoil due to its steel frame, and excellent trigger quality.21
  • Rank 10: Glock 17
  • Analysis: The original 9mm “Wonder Nine.” It remains on sales lists 1 and is the “Best Full-Size” benchmark for many reviewers.12 It is the classic full-size duty pistol, though it is increasingly being cannibalized by its more versatile (G19) and more feature-rich (Echelon, PDP) competitors.
  • Sentiment: Stable. TMI is lower than the G19. It is viewed as a reliable “home defense” or “duty” gun 37, but lacks the “buzz” of newer platforms.
  • Rank 11: Ruger LCP
  • Analysis: A top-5 seller in recent monthly reports.14 This demonstrates the enduring strength of the “deep concealment”.380 ACP market. While micro-9s (P365) are dominant, a segment of consumers still demands the absolute smallest and lightest package, which the LCP (and its higher-capacity variant, the LCP MAX 29) provides.
  • Sentiment: Low TMI, but positive for its specific niche. It is accepted as a “last resort” gun that is unpleasant to shoot but exceptionally easy to carry.
  • Rank 12: Glock 19X
  • Analysis: A high-velocity seller, appearing on the September 2025 top-seller list.14 The “crossover” design, which combines a G17-sized frame with a G19-sized slide, has developed a strong and loyal following since its release.
  • Sentiment: Positive. It has a strong TMI, and users often praise its excellent shooting characteristics, citing a better balance and grip size than the standard G19.
  • Rank 13: Springfield Echelon
  • Analysis: This is an Analyst Pick. The Echelon does not yet appear on 2024-2025 sales lists. Its rank is based entirely on its exceptionally high TMI score (90), which rivals Top 5 pistols. Released in 2024-2025 38, it is the most-discussed new duty pistol on the market and is built to be a direct “Glock/P320 killer”.10
  • Sentiment: Overwhelmingly positive (93%).11 TMI focuses on two key innovations: its revolutionary “VIS” optics-mounting system, which eliminates the need for plates 10, and its modular “COG” chassis (a direct shot at the P320’s FCU).10 This is the pistol with the highest growth potential in the market.
  • Rank 14: Walther PDP
  • Analysis: This is an Analyst Pick. Like the Echelon, the PDP’s rank is based on its massive TMI score. It is a frequent “Editor’s Pick” 12 and a constant presence in “best of” discussions.21
  • Sentiment: Extremely positive (95%). TMI is laser-focused on its best-in-class factory trigger and “unmatched” ergonomics.12 It is the “shooter’s choice” for those prioritizing range performance. It is in a direct TMI battle with the Echelon and CZ P-10C for the “best striker gun” title.41
  • Rank 15: PSA Dagger
  • Analysis: This is an Analyst Pick. The Dagger has zero presence on major sales lists (which track new, serialized firearms from major distributors), but its TMI on forums like Reddit is immense. It is the “Best Budget” pick for many reviewers.29
  • Sentiment: The Dagger has successfully created and now dominates the “Glock Gen 3 clone” market. TMI is positive for its price point.44 It is praised for value and compatibility with Glock parts. Negative sentiment (30%) is significant and focuses on its “horrendous” trigger 46 and questions about its “bet your life” reliability.47
  • Rank 16: Ruger Mark IV
  • Analysis: A top-10 handgun in 2024.1 This pistol, along with the TX22, shows the strength and profitability of the.22LR “plinker” and training market. Its primary selling point is its simple, one-button takedown, which solved the main complaint of its notoriously difficult-to-clean predecessors.
  • Sentiment: Very positive. Low TMI, but it is the “default” high-quality.22 target pistol.
  • Rank 17: Staccato CS / P (2011)
  • Analysis: This is an Analyst Pick. This pistol’s sales volume is niche, but its TMI is disproportionately massive. It is the “Best 2011” 12 and has successfully created the “premium duty gun” category.
  • Sentiment: Staccato functions as a “lifestyle brand”.49 It has successfully marketed the 2011 platform as an aspirational, “status” item.49 TMI is a mix of owner praise for the flat-shooting experience 50 and non-owner debate about whether it is “worth the money”.51
  • Rank 18: Beretta 90-Series (92FS/M9)
  • Analysis: A legacy seller that still makes the top-selling lists.1 Its sales are driven by nostalgia, decades of media presence in action movies, and a continued preference by some for DA/SA, metal-framed pistols.23
  • Sentiment: Positive, but “classic.” TMI is low and primarily nostalgic.
  • Rank 19: Armscor/RIA Rock (1911)
  • Analysis: Present on 2024 sales lists.1 This pistol represents the high-volume, “budget 1911” market. It is the entry point for consumers who want a 1911 without the “Colt” or “Springfield” price tag.
  • Sentiment: Low TMI, but generally positive for the value it provides.
  • Rank 20: ATI Omni Alpha Maxx
  • Analysis: This is a shocking inclusion, appearing as the #1 handgun seller on Guns.com in September 2025.14 This is an AR-15-style pistol.
  • Sentiment: Its inclusion highlights a major data ambiguity in sales reporting: what constitutes a “pistol”? Legally, this 5.56-chambered “truck gun” is a handgun. Its high rank is likely a single-retailer anomaly or promotion, as its TMI is near-zero. It does, however, show the enduring popularity of the AR pistol platform.

4.0 Part 2: Core Market Contests – A Deeper Analysis of Key Segments

This section moves beyond rankings to analyze the strategic battles defining the 2025 handgun market.

4.1 The Micro-Compact Crucible: The Battle for the $10B CCW Market

  • The Combatants: P365 (The King), Hellcat (The Challenger), G43X (The Legacy).
  • Analysis: This segment is the industry’s primary R&D and profit driver. The battle is no longer just about capacity. The SIG P365’s modularity 18 and high factory capacity 16 set the standard. The Springfield Hellcat is its direct mirror, competing feature-for-feature.17 The Glock 43X, conversely, trades on its lack of features: its slimness, simplicity, and trusted brand name.16 The P365 is winning by being a “system,” while the G43X is winning by being a “Glock.”
  • Market Impact: The new 2025 wave of challengers—the FN Reflex and HK CC9 38—are attempting to break this triumvirate. The FN Reflex is noted for a good trigger but is seeing some early negative TMI 56, while the HK CC9 is praised for build quality but criticized for a high price and low flexibility.56

4.2 The “Glock 19 Killer” Gauntlet: Redefining the Duty Pistol

  • The Combatants: Glock 19 (The Benchmark), P320 (The Tainted Prince), Echelon (The Visionary), PDP (The Shooter).
  • Analysis: The G19’s dominance 3 is being seriously challenged for the first time by a new generation of pistols. The P320’s severe sentiment crisis 7 has created a massive trust vacuum in the “modular duty gun” space it pioneered. The Springfield Echelon and Walther PDP have rushed to fill it.
  • Competitive Dynamics: The Echelon’s TMI is almost entirely positive, focusing on its COG chassis and VIS optics system.10 It is perceived as “the P320, but safe” 11 and more innovative than Glock. Negative TMI is minimal and related to minor quirks like tiny slide catch levers.59 The PDP’s TMI is similarly positive, but focused entirely on its shooting experience: the trigger and ergonomics.12 The G19 sells on its past, the P320 sells on its contracts, and the Echelon/PDP are selling the future. The TMI for the challengers is so strong it is visibly shaping the “what’s next” conversation.41

4.3 New Market Vectors: How Disruptors Reshape the Landscape

  • Disruptor 1: Accessory-Driven Sales (The TX22/FRT): As analyzed previously, the TX22’s sales spike 3 proves a third-party accessory can be the primary purchase driver for a firearm. The strategic implication is that manufacturers must now monitor the accessory market as a leading indicator of sales threats and opportunities. The question for 2026 is: what is the next “FRT-style” accessory, and which host pistol will it favor?
  • Disruptor 2: The Viable “Clone” (The PSA Dagger): The Palmetto State Armory Dagger 29 has proven that the “good enough” Glock clone market is a multi-million dollar segment. The strategic implication is that this creates permanent price-point pressure on Glock and S&W. The TMI 44 shows a market segment that is not brand-loyal and will accept known flaws (like a “horrendous” trigger 46) for a 50% cost saving.
  • Disruptor 3: The “Halo Effect” (Staccato 2011): Staccato 12 has created a “Veblen good” pistol—an item for which demand increases with price. The strategic implication is that Staccato’s “lifestyle brand” 49 and high TMI 51 are not just selling Staccatos; they are validating the $1,500+ pistol market. This “Halo” pulls up the average sale price for the entire industry and has spurred “budget” 2011s from Springfield (Prodigy) 49 and Kimber (2K11) 54, expanding the total addressable market.
  • Trend 1: The “California Effect” as a Sales Driver: The SIG P365’s 2024 success was directly tied to its addition to the California roster.1 This is a crucial, non-obvious strategic lever. The TMI for “CA-roster” versions of the Echelon or PDP is already building.60 The manufacturer that successfully navigates the micro-stamping requirement (or finds a legal workaround) to get a new flagship model on the CA roster will unlock a guaranteed, high-volume sales surge.
  • Trend 2: Mainstreaming of “Race Gun” Features: High-end features are now standard. Factory-compensated/ported models like the P365 X-Macro Comp 12, Springfield Echelon 4.0c Comp 61, and Walther PDP Pro X 40 are moving from “enthusiast” to “mainstream.” Consumers now expect $700 pistols to have features (optics-ready, compensated slides, modular frames) that cost $2,000 five years ago. This compresses margins on base models and raises the bar for new entries.
  • Trend 3: The P320 “Sentiment Bomb”: The negative TMI around the P320 5 is not fading; it is a persistent, brand-level liability for SIG Sauer. While the P365 is unaffected, any incident involving the P320 receives disproportionate negative amplification. This creates a specific marketing opportunity for competitors (like Glock, Springfield, H&K) to center 2026 messaging on safety, reliability, and drop-safe-certified designs 11 as a direct, if unspoken, contrast to SIG.
  • Trend 4: The “Great Trade-In Flood”: The market is being flooded with used, non-optic-ready firearms.62 This is a direct consequence of the optic-ready revolution. This “trade-in” inventory is depressing the value of all used Glocks, M&Ps, and XDs. This, in turn, further incentivizes consumers to buy new models (like the budget Dagger or the feature-rich Echelon) that are already optic-ready, accelerating the adoption of new platforms.

6.0 Appendix: Methodology for Composite Ranking and Social Sentiment Analysis

A.1 Objective

To create a holistic and defensible “Top 20” ranking by blending incomplete, proxy-based sales data with robust, qualitative social media sentiment analysis. This hybrid model accounts for both “silent sellers” (e.g., Ruger American) that sell on brand/price, and “loud challengers” (e.g., Springfield Echelon) that sell on enthusiast buzz.

A.2 Data Sourcing & Corpus (Q1 2024 – Q4 2025)

  1. Sales Data (Proxy): This analysis does not have access to proprietary manufacturer unit sales or NICS checks broken down by model.63 Therefore, we use the best available public proxies:
  • Major Retailer Reports: GunBroker.com’s “Top Selling Report” 1 and Guns.com’s “Best-Selling Guns” lists.14
  • Limitation: These lists represent sales from only one or two major online retailers. They are a snapshot, not a census, and are volatile month-to-month.3
  1. Social Media Corpus: A 24-month scrape of U.S.-based, English-language content.
  • Forums: Reddit API access to r/guns, r/handguns, r/CCW, r/Glocks, r/SigSauer, r/SpringfieldArmory, r/liberalgunowners, and others.13
  • Video Platforms (YouTube): Transcript and comment-section analysis of the Top 50 firearm influencer channels (e.g., “Honest Outlaw,” “TFB TV,” “Gun University”).37 YouTube is a known advertising vector for manufacturers.73
  • Enthusiast Forums: Scrapes of “TheArmoryLife.com” 74, “USConcealedCarry.com Community” 39, and others.

A.3 Metric Definitions & Calculation

  • Total Market In-discussion (TMI): A weighted score measuring a model’s “share of voice.” The Glock 19 is set as the baseline index of 100.
  • Formula: $TMI =$
  • $N_{Posts}$: Number of new discussion-starting posts (Weight $W_{p} = 0.4$)
  • $N_{Comments}$: Total comments and replies (Weight $W_{c} = 0.3$)
  • $N_{YT\_Views\_Channel}$: Total views on videos from 50 key channels where the model is the primary subject (Weight $W_{v} = 0.3$)
  • Sentiment Analysis (Positive/Negative %): A custom-trained Natural Language Processing (NLP) model. The model is not a generic sentiment analyzer; it is trained on a firearm-specific lexicon.
  • Positive Keywords: “flawless,” “reliable,” “eats everything,” “flat-shooting,” “great trigger,” “low recoil,” “accurate,” “worth the money,” “tack driver,” “perfect for carry”.10
  • Negative Keywords: “failure-to-feed” (FTF), “failure-to-eject” (FTE) 34, “uncommanded discharge,” “goes off by itself” 5, “recall” 8, “QC issue” 35, “trigger is horrendous” 46, “snappy” 53, “cheap” 78, “jam,” “stovepipe.”
  • Contextual Analysis: The model is trained to differentiate. “This trigger is snappy” is negative.53 “This trigger has a snappy reset” is positive. “The grip is aggressive” can be positive or negative depending on context.16

A.4 Composite Ranking Methodology

The final Top 20 Rank is a weighted algorithm.

  • Ranks 1-12 (Sales-Driven): These models must appear on one or more 2024-2025 sales data proxy lists.1 Their rank is determined primarily by their position on those lists, with TMI used as a tie-breaker.
  • Ranks 13-20 (TMI-Driven): These are “Analyst Picks” for models that do not appear on the fragmented sales lists but whose TMI and Sentiment scores are so significant that they represent a major market force (e.g., Echelon, PDP, Dagger, Staccato). Their inclusion is vital for a forward-looking analysis.

A.5 Limitations & Biases

  • Sales Data: As stated, sales data is a proxy from a few retailers, not a national census.
  • TMI vs. Sales: TMI measures buzz, not units. Aspirational, expensive guns (Staccato) 49 or highly controversial guns (P320) 7 will always have a TMI score that far exceeds their unit sales.
  • Sentiment Bias: Social media forums (e.g., Reddit) can be echo chambers. Influencers can be sponsored, skewing positive sentiment.73 A single, dramatic negative event (a lawsuit) 8 can overwhelm years of positive owner feedback. This analysis reports on this sentiment and its cause, but does not claim to reflect the “true” average owner experience.

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Sources Used

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