The fourth quarter of 2025 marks a pivotal inflection point in the small arms and accessories market. Following a period of aggressive inventory expansion and the normalization of supply chains post-2023, the industry has entered a phase characterized by “High-Value Consolidation.” Our analysis of Black Friday 2025 sales data reveals a distinct departure from the volume-based, low-tier liquidation strategies of the previous decade. Instead, the market is witnessing a strategic decoupling of price and performance, driven by a saturation of mid-tier manufacturing and the aggressive defense of market share by legacy “Tier 1” defense contractors.
This report serves as a comprehensive market analysis for industry stakeholders, procurement officers, and end-users, identifying the twenty-five most significant capital allocation opportunities of the season. Unlike superficial “deal lists” that focus solely on percentage discounts, this analysis evaluates distinct Performance-to-Cost Ratios (PCR), Lifecycle Utility, and Strategic Market Positioning.
Current market intelligence suggests that retailers are utilizing Black Friday 2025 not merely to clear stagnant SKUs, but to lock consumers into specific proprietary ecosystems—such as battery standards (18350 vs. CR123A), mounting footprints, and suppressor interfaces (Plan B vs. KeyMo). The deals highlighted herein represent more than temporary price reductions; they signal the industry’s trajectory for 2026.
The following analysis dissects these trends across five primary sectors: Fire Control Groups, Illumination/PID Technology, Structural Components, Weapon Mounted Laser Systems, and Soft Goods/Electronics.
Section I: Fire Control Groups (The Mechanics of Accuracy)
In 2025, the trigger market has largely bifurcated into two distinct philosophies: the “Combat Reliability” school (Geissele, LaRue) focusing on S7 tool steel and ignition reliability, and the “Competition Speed” school (TriggerTech, CMC) focusing on zero-creep mechanics and cassette housings.
1. Geissele Automatics SSA-E / G2S
The Deal: ~$149.00 – $169.00 (~35% Off)
Market Context: The Annual Pilgrimage
Retailer Vectors: Geissele, Primary Arms, Brownells 1
Strategic Analysis:
The Geissele Super Semi-Automatic Enhanced (SSA-E) is the benchmark against which all other two-stage AR-15 triggers are measured. Its full retail price of $240 is a significant barrier. The Black Friday reduction to ~$149 1 is a predictable but essential market event. Geissele’s vertically integrated manufacturing in Pennsylvania allows them to absorb these margin cuts to flood the market and maintain brand dominance.
The SSA-E’s critical value lies in its “Candy Cane” break—a smooth first stage followed by a crisp, icicle-like second stage break. This aids in precision shooting by allowing the shooter to “prep” the trigger. For Special Purpose Rifle (SPR) builds, this trigger is non-negotiable. The deal is often sweetened by retailers stacking free shipping, making it a high-priority acquisition.
2. LaRue Tactical MBT-2S
The Deal: ~$86.00 (Volume Availability/Bundles)
Market Context: The Value Disruptor
Retailer Vectors: LaRue Tactical, MidwayUSA
Strategic Analysis:
Mark LaRue famously disrupted Geissele’s market dominance by introducing the MBT-2S at a permanent aggressive price point (~$89). While it does not see massive “Black Friday” percentage slashes because margins are already thin, the “deal” is in the in-stock availability and bundled shipping.1
Constructed from S7 tool steel, the MBT-2S is objectively as durable and consistent as triggers costing three times as much. For the industry analyst, the MBT-2S is the “Control Group.” Any trigger costing more than $89 must justify its price with unique features. Acquiring these in bulk (often LaRue offers multi-packs) is a common strategy for builders.
3. TriggerTech Diamond AR-15 / Rem 700 Triggers
The Deal: ~$200.00 – $230.00 (~20-25% Off)
Market Context: The Frictionless Revolution
Retailer Vectors: EuroOptic, Mile High Shooting 3
Strategic Analysis:
TriggerTech utilizes a patented “Zero Creep” technology where a roller is placed between the sear and the trigger, eliminating sliding friction. The Diamond series is their flagship, capable of adjustment down to sub-4 ounces on bolt guns.
Black Friday is one of the only times TriggerTech authorizes deep discounts.3 For the Precision Rifle Series (PRS) and NRL Hunter demographics, this sale is the primary upgrade window. Upgrading a factory Tikka or Remington 700 trigger to a Diamond is the single most effective “accuracy multiplier” available for the platform, reducing the shooter’s influence on the rifle during the firing process.
4. CMC Triggers Drop-In Single Stage (BLEM)
The Deal: ~$79.99 (Over 50% Off)
Market Context: High-Volume Liquidation
Retailer Vectors: Primary Arms 5
Strategic Analysis:
This is a pure liquidation play. CMC Triggers popularized the “drop-in” cassette style trigger, which packages the hammer and trigger into a steel housing for easy installation. “Blem” (blemished) units function perfectly but have cosmetic defects.
At $79.99 5, this trigger competes directly with “mil-spec” parts kits. A standard, gritty mil-spec trigger costs $40; for $40 more, the user gets a 3.5lb match-grade break. This deal drives the market for novice builders who may be intimidated by installing traditional springs and detents. It represents the highest “ease-of-upgrade” value in the sale.
Section II: Illumination and Target Identification (PID)
The “Candela War” continues to define the weapon light market in 2025. Manufacturers are prioritizing beam intensity (candela) over raw total output (lumens) to defeat “photonic barriers” like window tint, fog, smoke, and opposing light sources (streetlights).
5. Streamlight TLR-7 HL-X USB
The Deal: ~$138.00 – $145.00 (Retail ~$170+)
Market Context: Compact Power & Rechargeability
Retailer Vectors: BattleHawk Armory, Premium Select Supplies 7
Strategic Analysis:
The TLR-7 HL-X represents a paradigm shift. Historically, compact lights (flush with a Glock 19 muzzle) were underpowered. The HL-X delivers high lumens and increased candela, along with a front-loading rechargeable battery (SL-B9) that can be charged via USB-C or swapped for a CR123A.
The price drop to ~$138 8 solidifies it as the “Civilian Standard.” Competitors like SureFire (XC1/XC2) have failed to compete on output-for-size in this segment. This deal is vital for concealed carriers, offering duty-grade light in a concealable package. The “deal” is the rapid erosion of the price premium usually attached to new releases.
6. SureFire X300 Turbo (X300T-A / X300T-B)
The Deal: ~$209.00 – $220.00 (Retail $329+)
Market Context: The Duty Grade King
Retailer Vectors: Sionics Weapon Systems (Bundles), Primary Arms 1
Strategic Analysis:
The SureFire X300 Turbo is the professional standard for duty pistols. Its high candela (66,000+) allows for positive identification (PID) at 100 yards, a capability previously restricted to rifle lights. Seeing this light drop to the low $200s 10 is aggressive pricing.
This strategy is a response to pressure from Cloud Defensive and Modlite. SureFire maintains a stronghold due to holster compatibility (Safariland 6360/6390 holsters are designed around the X300 profile). The Black Friday price point removes the financial incentive for officers to switch to competitors that might require new holsters. The “B” model (Thumbscrew) is preferred for metal frames, while the “A” model (QD) suits polymer rails.
7. Cloud Defensive REIN 3.0 (Legacy/Clearance)
The Deal: ~$280.00 (Up to 20-25% Off)
Market Context: The Candela Heavyweight
Retailer Vectors: OpticsPlanet, Angstadt Arms, Cloud Defensive Direct 12
Strategic Analysis:
The REIN 3.0 boasts 100,000 candela, making it a “light saber” capable of punching through heavy photonic barriers. The Black Friday pricing reflects a direct assault on the rifle light market. Importantly, the REIN is a “Complete Kit”—it includes the tape switch and mount in the box.
SureFire Scout lights often require the separate purchase of a tail cap ($100) and switch ($80), ballooning the total cost to over $450. At ~$280 for a complete system 12, the REIN 3.0 offers superior value for the user starting from scratch. The deal highlights the shift toward “Dual Fuel” capability (18650 rechargeable primary, CR123A backup) as a logistics requirement.
8. Modlite PL350 / PLHv2 Packages
The Deal: 20% Off Site-wide / Bundles starting at ~$319
Market Context: Modular Ecosystems
Retailer Vectors: Modlite Systems, Rooftop Defense 14
Strategic Analysis:
Modlite rarely discounts. A flat 20% off 14 allows users to enter the modular ecosystem where heads (OKW for throw, PLHv2 for spill), bodies, and tail caps are fully interchangeable. The PL350 pistol light is significant because the user can swap the head to a rifle body later, preserving the investment.
The strategic value here is “future-proofing.” Unlike sealed units, Modlite components can be upgraded as LED technology improves. The 20% discount effectively removes the tax and shipping friction, encouraging entry into this premium tier.
Section III: Structural Components, Furniture, and Hard Goods
This sector focuses on the physical interface between the shooter and the weapon. The 2025 trend is defined by “Heads-Up” shooting postures (driven by Night Vision and Gas Mask usage) and the standardization of suppressor mounting systems.
9. MDT ACC Elite / Chassis Blem Sale
The Deal: Up to 40% Off (Blemished Units)
Market Context: The PRS Annual Event
Retailer Vectors: MDT (Direct), Mile High Shooting 17
Strategic Analysis:
The MDT Black Friday “Blem” sale is legendary. High-end chassis systems like the ACC Elite retail for over $1,200. “Blem” units, which function perfectly but have cosmetic anodizing defects, can drop by hundreds of dollars.18
This sale is the primary annual acquisition event for the competitive shooting community. The ACC chassis features an integrated weight system, allowing shooters to balance the rifle on a barricade—a prerequisite for high-level competition. This deal democratizes access to podium-level equipment.
10. Unity Tactical FAST Mounts
The Deal: 15-20% Off (Code: 2025BF15)
Market Context: Ergonomic Shift to 2.26″
Retailer Vectors: Unity Tactical, Freedom Trading Co, Primary Arms 19
Strategic Analysis:
Unity Tactical revolutionized optic mounting with the FAST series, pushing optical centerlines to 2.26 inches above the rail. This promotes a heads-up posture, critical for shooting under NVGs or with heavy plate carriers.
The 15% discount 19 is a key incentive for users building “Night Fighter” rifles. Specifically, the “Flip-To-Center” (FTC) magnifier mounts are the target. Unlike legacy side-flip mounts that create a snag hazard, the FTC folds the magnifier inwards and down, protecting it within the rifle’s receiver footprint. This deal facilitates the modernization of existing carbine setups.
11. Magpul PMAG Gen M3 (Window / Standard)
The Deal: Bulk Packs (10-packs) ~$100 – $110 ($10-$11 per mag)
Market Context: Consumable Commodity & Inflation Hedge
Retailer Vectors: The Mag Shack, Brownells, Big Tex Ordnance 21
Strategic Analysis:
Magazines are consumables. The Gen M3 PMAG is the NATO standard, featuring a stronger polymer mix and a distinct over-insertion stop compared to the Gen M2. While individual mags are cheap, Black Friday bulk packs offer the best price-per-unit.
At ~$10 per unit 22, the consumer is buying near dealer cost. Smart analysis suggests stockpiling these is a hedge against legislative volatility and inflation. This deal is a volume play for retailers to increase Average Order Value (AOV) and clear warehouse space.
12. Knights Armament (KAC) Battery Caps
The Deal: In-Stock Availability + Small Discounts (~$40-$50)
Market Context: Brand Equity & “Cloner” Culture
Retailer Vectors: Bauer Precision, Freedom Trading Co 23
Strategic Analysis:
This is a “Hype” item, but a strategically significant one. The KAC battery cap for Aimpoint T2s provides a spare battery compartment and the coveted Knights Armament logo. Often scalped on the secondary market for $100+, finding them in stock at retail prices during Black Friday is a “deal” simply by virtue of availability.23
For the collector and cloner market, this is a high-priority item. It demonstrates the brand power of KAC, where a simple aluminum cap commands a premium and instant sell-out status.
13. Rearden Manufacturing Muzzle Devices (Plan B)
The Deal: ~25% Off (Codes/Direct Pricing)
Market Context: The Death of Proprietary Mounts
Retailer Vectors: Rearden Mfg, Bevan Ballistic Solutions 25
Strategic Analysis:
Rearden has capitalized on the “Plan B” suppressor mounting interface (a tapered thread design). Their mounts (FHD, R2S) are shorter, lighter, and more aesthetically pleasing than the heavy KeyMo or ASR systems of the past.
A 25% discount 25 allows users to outfit an entire safe of rifles with Rearden devices to share a single suppressor. This creates “ecosystem lock-in.” As the suppressor market grows due to faster ATF approval times in 2025, the demand for muzzle devices has skyrocketed. This deal allows users to standardize their arsenal.
Section IV: Weapon Mounted Laser Sighting Systems
The “Night Vision” economy has exploded in 2025, moving from a niche hobby to a standard capability for prepared civilians. This sector is experiencing a technological pivot from Edge-Emitting Lasers (EEL) to Vertical Cavity Surface Emitting Lasers (VCSEL), which offer cleaner, speckle-free illumination. Black Friday 2025 offers rare opportunities to acquire restricted-availability units and liquidate older tech at massive discounts.
14. Holosun LS321G Coaxial Laser (Titanium)
The Deal: ~$420.00 (Liquidation Pricing – ~57% Off)
Market Context: Mid-Tier Market Disruption
Retailer Vectors: EuroOptic, Primary Arms
Strategic Analysis:
This is arguably the single highest “value” deal of the entire 2025 Black Friday cycle. The LS321G is a titanium-bodied, coaxial (visible and IR lasers slave together) unit with an IR illuminator. Historically priced near $900, seeing it drop to ~$420 indicates a massive inventory liquidation, likely to clear space for the new IRIS and RAID series.
For the end-user, this price point competes with “toy” grade lasers but delivers a duty-rated, submersible titanium housing. While the IR illuminator is not VCSEL and lacks the punch for 300+ yard engagement, it is perfectly adequate for the 0-100 yard engagement distances typical of civilian defense. This is a “buy-it-now” price for outfitting secondary rifles.
15. DesignateIR-V Three Beam Laser
The Deal: ~$1,660.00 (Marked down from $2,299)
Market Context: The VCSEL Challenger
Retailer Vectors: Custom Night Vision, US Night Vision
Strategic Analysis:
The DesignateIR-V has emerged as a serious competitor to the MAWL-C1+. It features the “Holy Trinity” of laser specs: Green Visible, Infrared Pointer, and a VCSEL Infrared Illuminator, all in an ultra-compact chassis that sits extremely low on the rail (clearing optics).
The price reduction to ~$1,660 places it significantly below the MAWL ($3,600+) and the RAID-Xe ($3,500+). For users who need VCSEL performance (punching through photonic barriers) but cannot justify the cost of a used car for a laser, this is the strategic choice. The deal is typically unlocked via specific Black Friday codes (e.g., “BF2025”).
16. B.E. Meyers MAWL-C1+
The Deal: In-Stock Availability + “BF2025” Discount Codes
Market Context: The Gold Standard
Retailer Vectors: Custom Night Vision, OwnTheNight
Strategic Analysis:
The MAWL-C1+ is the undisputed king of civilian legal lasers. It uses a proprietary stacked-VCSEL array to offer illumination that rivals full-power restricted units. B.E. Meyers strictly controls pricing, so “deals” are rare.
However, during Black Friday 2025, retailers like Custom Night Vision are applying store-wide codes that can shave a small percentage off the top, or more importantly, they are stocking deep inventory. The true value here is availability. These units often have 6-month lead times. Finding one in stock and shipping immediately is a logistical victory for the procurement officer or serious enthusiast.
17. Steiner DBAL-D2
The Deal: ~$1,399.00 (Approx. $300 Off)
Market Context: The Ugly Duckling Workhorse
Retailer Vectors: Custom Night Vision, TNVC
Strategic Analysis:
The DBAL-D2 is infamous for its bulk and “eye of Sauron” appearance due to its massive LED IR illuminator. However, performance-wise, it remains the only non-VCSEL civilian unit that can genuinely illuminate out to 400 yards.
At $1,399, it occupies a unique price tier. It is far more capable than the sleek DBAL-A3 (which has a weak illuminator) but half the price of a MAWL. For rural users who prioritize performance over aesthetics and weight, the D2 remains the objective best-buy. Black Friday pricing makes it accessible to those priced out of the VCSEL market.
18. Holosun IRIS
The Deal: Code “BF2025” / Introductory Pricing
Market Context: The New Standard
Retailer Vectors: Custom Night Vision, TacRig
Strategic Analysis:
The Holosun IRIS is the 2025 disruptor. It brings VCSEL illumination technology, an ergonomic slider switch (mimicking the MAWL), and compact packaging to the sub-$1,000 market.
While deep discounts are rare on such a new product, retailers are including it in site-wide Black Friday code buckets. Acquiring VCSEL tech for under $1,000 renders almost all legacy EEL-based lasers (like the standard DBAL-A3 or PEQ-15 clones) obsolete. It is the recommended entry point for 90% of consumers.
19. Steiner DBAL-A3
The Deal: Code “BF2025” / Bundles
Market Context: The “Clone” Aesthetic
Retailer Vectors: TNVC, OwnTheNight
Strategic Analysis:
The DBAL-A3 remains popular primarily for its form factor—it fits standard holsters and pressure pads used by military units, making it a favorite for “cloners” replicating military rifles.
While its illuminator is weak compared to the D2 or MAWL, it is rugged, proven, and “good enough” for short-range work. Black Friday deals often bundle this with high-end pressure switches (like Unity TAPS or Modbuttons), effectively subsidizing the $100+ cost of the switch.
20. Holosun LS221 Coaxial Laser (Red/Green)
The Deal: ~$265.00 (Approx. 57% Off)
Market Context: Dedicated Night Vision aiming
Retailer Vectors: EuroOptic
Strategic Analysis:
For users who already have a powerful standalone IR illuminator (like a Modlite or Cloud Defensive head on their weapon light), the LS221 is a brilliant solution. It is purely a laser pointing device (Visible + IR).
At the Black Friday liquidation price of ~$265, it is cheaper than many airsoft toys. Pairing this ~$265 laser with a ~$300 vampire light creates a fully capable night fighting setup for under $600—a fraction of the cost of a MFAL. This is the “budget hack” of the year.
Section V: Soft Goods, Load Carriage, and Electronics
The “Tactical Nylon” market is driven by small batch drops and specific camouflage patterns (Multicam Arid, Tiger Stripe). Black Friday offers rare sitewide discounts on these typically made-to-order items.
21. AWS SMU Operator Belt
The Deal: ~$137.78 (Markdown from $169+)
Market Context: OEM Direct Pricing
Retailer Vectors: AWS Inc 28
Strategic Analysis:
AWS is the Original Equipment Manufacturer (OEM) for many high-profile “Hype” brands (like Ronin Tactics). The SMU Operator Belt is a composite material belt that is lighter and stiffer than traditional scuba webbing, resistant to water absorption and sagging under holster weight.
At ~$137 29, it undercuts the “brand name” versions of the exact same belt by nearly $80. It represents the best value in the load-bearing belt market. This deal highlights the advantage of the astute consumer buying directly from the manufacturer rather than paying a marketing markup.
22. Blue Alpha Belts (1.75″ Battle Belt)
The Deal: ~15-20% Off Sitewide (Codes like 10WLS2025)
Market Context: The Rigid Standard
Retailer Vectors: Blue Alpha Belts 30
Strategic Analysis:
Blue Alpha occupies the mid-tier professional market. Their belts are known for rigorous stitching and genuine Austrian Cobra buckles. A 20% discount 31 makes a complete battle belt setup (Inner + Outer belt) affordable for entry-level law enforcement.
Unlike the AWS composite belt, Blue Alpha uses traditional high-strength nylon webbing, which some users prefer for its texture and “break-in” feel. This deal is a staple for the “EDC” (Every Day Carry) crowd.
23. Spiritus Systems LV119 Plate Carrier & Accessories
The Deal: “Deep Discount” Section (Plate Bags ~$79.95)
Market Context: Modular Drop Culture
Retailer Vectors: Spiritus Systems 32
Strategic Analysis:
Spiritus Systems drives the “modular” plate carrier trend. The LV119 is sold in components. The Black Friday sale often targets specific components or colorways to clear stock.32
Getting a rear covert bag for $80 33 is a significant entry point. It encourages the “à la carte” building process. Strategic analysis indicates this is a “Hook” strategy: sell the bags cheap, and the customer must subsequently buy the high-margin cummerbunds and placards to complete the system.
24. Ferro Concepts Slickster / Components
The Deal: 20-30% Off Select Items
Market Context: Low-Visibility Operations
Retailer Vectors: Ferro Concepts 35
Strategic Analysis:
The Ferro Slickster is the gold standard for “Low Vis” or concealed armor carriers. A 20-30% discount 35 makes it the premier choice for civilian home defense setups where overt, bulky military vests are unnecessary.
The sale also includes accessories like the “Bora” belt and “Roll 1” trauma pouch.36 The Roll 1 is particularly notable as an abdominal medical pouch that utilizes dead space on the carrier. Acquiring these high-utility accessories at a discount is a key move for maximizing kit efficiency.
25. Garmin Xero C1 Pro Chronograph
The Deal: $100 Off (Price ~$499)
Market Context: The Tech Revolution
Retailer Vectors: Bass Pro Shops, Outdoor Life, Garmin 37
Strategic Analysis:
The Garmin Xero C1 Pro has rendered optical chronographs (which required shooting through sky-screens) obsolete. Using Doppler radar in a pocket-sized device, it allows shooters to gather muzzle velocity data effortlessly.
Garmin products are price-protected. A $100 discount 37 is a universal authorized dealer sale. For the serious shooter or reloader, this is a non-negotiable tool for gathering data to feed into ballistic solvers. The discount makes it accessible to the hobbyist, signaling the end of the “shoot-through” chronograph era.
Strategic Summary Matrix: Top 25 Deals of Black Friday 2025
The following table synthesizes the analyzed deals, providing direct links and categorized strategic value assessments.
| Rank | Item | Category | Deal Price (Est.) | Discount % | Strategic Insight / Value Proposition | Deal Source / Retailer |
| 1 | Geissele SSA-E Trigger | Trigger | ~$149.00 | ~35% | The gold standard AR trigger sale. | Primary Arms, Brownells |
| 2 | LaRue MBT-2S | Trigger | ~$86.00 | Value | Unbeatable price-to-performance ratio standard. | LaRue Tactical, MidwayUSA |
| 3 | TriggerTech Diamond | Trigger | ~$220.00 | ~20% | Critical upgrade for precision bolt guns. | EuroOptic, Mile High Shooting |
| 4 | CMC Drop-In (BLEM) | Trigger | ~$79.99 | ~50%+ | High volume liquidation; easiest upgrade. | Primary Arms |
| 5 | Streamlight TLR-7 HL-X | Light | ~$138.00 | ~20% | New compact carry standard; rechargeable. | Premium Select Supplies, BattleHawk |
| 6 | SureFire X300 Turbo | Light | ~$209.00 | ~35% | High candela duty light; aggressive pricing. | Primary Arms, Sionics, OpticsPlanet |
| 7 | Cloud Defensive REIN 3.0 | Light | ~$280.00 | ~20% | Complete kit; dual fuel; candela powerhouse. | OpticsPlanet, Angstadt Arms |
| 8 | Modlite PL350 | Light | ~$255.00 | ~20% | Modular pistol light; rare discount. | Modlite Systems, Rooftop Defense |
| 9 | MDT ACC Chassis (Blem) | Chassis | Varies | ~40% | The yearly event for PRS gear acquisition. | MDT Sporting Goods, Mile High |
| 10 | Unity Tactical FAST | Mount | ~$150.00 | 15% | Ergonomic standard for NVG/Heads-up shooting. | Unity Tactical, Primary Arms |
| 11 | Magpul PMAG Gen M3 | Mag | ~$10/ea | Bulk | Inflation hedge; consumable commodity. | The Mag Shack, GunMag Warehouse |
| 12 | KAC Battery Cap | Acc | ~$40-50 | In-Stock | Hype item; brand equity play; rare stock. | Bauer Precision, Freedom Trading |
| 13 | Rearden Mfg Muzzle | Muzzle | ~$60-70 | 25% | Plan B ecosystem lock-in; lightweight. | Rearden Mfg, Bevan Ballistic |
| 14 | Holosun LS321G | Laser | ~$419.99 | ~57% | Highest Value Deal; Titanium dual-beam liquidation. | EuroOptic, Primary Arms |
| 15 | DesignateIR-V | Laser | ~$1,660 | ~28% | Three-beam VCSEL tech price disruption. | US Night Vision, Custom Night Vision |
| 16 | BE Meyers MAWL-C1+ | Laser | In-Stock | Code | Gold Standard VCSEL; Availability is the deal. | Custom Night Vision, Own The Night |
| 17 | Steiner DBAL-D2 | Laser | ~$1,399 | ~$300 Off | Best non-VCSEL civilian illuminator performance. | Custom Night Vision, TNVC |
| 18 | Holosun IRIS | Laser | Code | ~10-15% | New tech; VCSEL democratization. | Custom Night Vision, TacRig |
| 19 | Steiner DBAL-A3 | Laser | Code | Bundle | Clone correct aesthetic; proven durability. | TNVC, T.REX ARMS |
| 20 | Holosun LS221 | Laser | ~$265.00 | ~57% | Budget night vision hack when paired with Vampire light. | EuroOptic |
| 21 | AWS SMU Operator Belt | Gear | ~$137.00 | ~20% | OEM direct pricing; composite material durability. | AWS Inc |
| 22 | Blue Alpha Battle Belt | Gear | Varies | 15-20% | Mid-tier rigid duty belt standard. | Blue Alpha Belts |
| 23 | Spiritus Systems LV119 | Gear | ~$80 (Bag) | Clearance | Modular entry point; colorway liquidation. | Spiritus Systems |
| 24 | Ferro Concepts Slickster | Gear | ~$130.00 | 20-30% | Low-vis carrier standard; drop culture sale. | Ferro Concepts |
| 25 | Garmin Xero C1 Pro | Tech | ~$499.00 | $100 Off | Essential data tool; Doppler radar tech. | Bass Pro Shops, Garmin |
Dealer Reference Index
Conclusion
The 2025 Black Friday cycle reinforces a trend towards specialization. The era of the “general purpose” budget build is fading in favor of specialized tools: high-candela lights for overcoming barriers, specific reticles for ballistic holds, and chassis systems for competition balance.
For the savvy consumer, the primary “alpha” lies in the MAP holiday windows. Brands like Geissele, SureFire, and BE Meyers only allow these prices once a year. Conversely, items like magazines and budget optics are volume plays that can be found year-round, though Black Friday offers convenient bundling.
The smartest capital allocation this season is found in the Laser Sighting Systems sector, particularly with the massive liquidation of legacy Holosun units (LS321G) and the price correction of premium VCSEL units (DesignateIR-V). These items represent “force multiplier” technology that rarely sees such drastic price movement.
Analyst Recommendation: Prioritize the acquisition of “Tier 1” brand assets (BE Meyers, Nightforce, SureFire, Geissele) during this window. These items retain 70-80% of their value on the secondary market, whereas budget tier items often depreciate to near zero. Buy capability, not just liability.
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