The .22 Long Rifle ( .22 LR) cartridge holds a unique and unassailable position in the American firearms market. For over a century, its combination of low cost, negligible recoil, and minimal report has made it the world’s most produced and consumed ammunition cartridge.¹ It serves as the foundational caliber for the American shooting experience, representing the first trigger pull for millions of new shooters and a cost-effective tool for seasoned experts. This ubiquity has fostered a diverse and highly competitive market for firearms chambered in the cartridge, with models designed to serve a wide spectrum of consumers.

The popularity of any given .22 LR firearm is not a monolithic phenomenon. It is driven by the specific needs and desires of distinct consumer segments, each with its own priorities and values. This report frames its analysis around five key segments that collectively shape the .22 LR landscape:

1. The Plinker/Recreational Shooter: This constitutes the largest segment, defined by a focus on informal, high-volume, and low-cost shooting. These consumers prioritize reliability and affordability, seeking firearms that function dependably with a wide variety of inexpensive bulk ammunition. The act of “plinking”—informal target shooting at non-standard targets like cans or steel plates—is a cherished American pastime with origins in the early 20th century, and it remains the primary driver for this group.
2. The Trainer: This is a rapidly expanding segment of the market. These shooters seek .22 LR firearms that are dimensionally and functionally identical to their centerfire counterparts, such as AR-15s or modern striker-fired pistols. The primary motivation is cost-effective practice; training with .22 LR allows for high-repetition drills to build muscle memory and proficiency in weapon manipulation at a fraction of the cost of centerfire ammunition.
3. The Competitor: A niche but highly influential segment, competitors demand extreme accuracy and precision. They participate in disciplines ranging from the fast-paced Steel Challenge to the long-range precision of NRL22 and traditional bullseye matches. This segment drives innovation at the high end of the market, with a focus on features like match-grade barrels, superior triggers, and stable chassis systems.²
4. The First-Time Owner/Youth Shooter: This segment represents a critical entry point into the firearms community. For these consumers, paramount importance is placed on safety, simplicity of operation, and ergonomics tailored to smaller statures. Firearms designed for this group often feature manual safeties, single-shot actions, and adjustable stocks.
5. The Nostalgist/Collector: This segment is motivated by factors beyond pure performance. Purchases are driven by historical significance, classic design aesthetics—most notably Western-style lever-actions—and the tradition of passing firearms down through generations. These consumers value craftsmanship, heritage, and the emotional connection to a firearm’s legacy.

This report provides a definitive analysis of the 25 most popular .22 LR firearms in the United States market. The ranking and accompanying analysis are the result of a comprehensive synthesis of qualitative data, derived from an extensive review of online consumer discussions on social media platforms and forums, and quantitative metrics, including available production figures, product specifications, and overall market presence. The objective is to deliver not merely a list, but a defensible and nuanced examination of why these specific firearms have achieved their positions of popularity and what their success reveals about the broader trends shaping the modern firearms industry.

II. The Uncontested Market Leaders: Ubiquitous Semi-Automatic Rifles

The foundation of the modern .22 LR market is built upon a small number of semi-automatic rifle platforms. These models are not just popular; they are ubiquitous, defining consumer expectations for reliability, affordability, and, increasingly, modularity. Their immense sales volumes have fueled a secondary market for parts and accessories that is a powerful economic force in its own right, creating a virtuous cycle that reinforces their dominance.

1. Ruger 10/22: The King of Customization

The Ruger 10/22 is unequivocally the most popular and influential .22 LR firearm in the U.S. market, a position it has held for the better part of its 60-year production history. Since its introduction in 1964, Sturm, Ruger & Co. has produced over 7 million units, making it one of the most successful rimfire designs ever conceived. Its status transcends that of a mere rifle; it is a cultural icon and the default choice for a vast swath of the shooting public, frequently cited as the “best .22 out there” and a “must own” firearm.⁴

The 10/22’s popularity is rooted in four key attributes: reliability, affordability, versatility, and, above all, an unparalleled capacity for customization. The heart of its reliability is the patented 10-round rotary magazine (the BX-1), a design that fits flush with the stock and is renowned for its dependable feeding. The base model has always been accessibly priced, providing an inexpensive entry point for new shooters. This combination of reliability and affordability has made it a staple for plinkers, small-game hunters, and first-time rifle owners for decades.

However, the single greatest driver of the 10/22’s enduring dominance is its modular design, which has fostered a massive ecosystem of aftermarket parts and accessories. The rifle’s simple construction, particularly the V-block system that attaches the barrel to the receiver with just two screws, makes it exceptionally easy for hobbyists to modify. This has led to an industry of third-party manufacturers producing everything from high-performance triggers and match-grade barrels to custom stocks and receivers. This has earned it the moniker “the Barbie among carbines,” a platform that can be dressed in a nearly endless wardrobe of upgrades to suit any purpose or aesthetic. A basic, out-of-the-box 10/22 can be transformed into a lightweight survival rifle, a precision competition gun, or a tactical trainer with relative ease.⁵

This vast aftermarket support creates a powerful network effect that functions as a self-perpetuating competitive moat. New consumers are drawn to the 10/22 not just for the merits of the base rifle, but for the guaranteed and limitless path to future customization. This immense, pre-existing market for parts incentivizes accessory manufacturers to continue developing products for the 10/22 platform, as the return on investment is far greater than for any competing rifle. This, in turn, starves potential rivals of the aftermarket support that modern consumers have come to expect, making it exceedingly difficult for any competitor to challenge the 10/22’s position. The platform’s popularity is, therefore, a self-fulfilling prophecy; it is popular because it is customizable, and it is customizable because it is popular.

2. Marlin Model 60: The Out-of-the-Box Performer

Historically, the primary challenger to the Ruger 10/22 has been the Marlin Model 60. Introduced in 1960, the Model 60 has, by some estimates, sold over 11 million units, making it a strong contender for the best-selling .22 LR rifle of all time. Its popularity was built on a different value proposition than the 10/22: while the Ruger was a platform to be built upon, the Marlin was a performer right out of the box.

The Model 60’s reputation is anchored in its exceptional out-of-the-box accuracy, a trait widely attributed to Marlin’s proprietary Micro-Groove rifling. This system uses 16 shallow grooves, as opposed to the fewer, deeper grooves of traditional rifling, which is claimed to deform the bullet less as it travels down the barrel, resulting in enhanced precision.⁶ For decades, shooters seeking an affordable semi-automatic rifle for small-game hunting or target shooting would often choose the Model 60 for this perceived accuracy advantage over a standard 10/22.

The rifle’s design features a tubular magazine that sits beneath the barrel, which, depending on the production era, holds between 14 and 18 rounds.⁶ This design offers a higher standard capacity than the 10/22’s flush-fit magazine, though it is slower to reload. The Model 60 also holds significant nostalgic value for millions of Americans, many of whom learned to shoot on a “Glenfield Model 60,” a branding Marlin used for rifles sold in department stores.

Despite its historical success, the Model 60’s position in the market has waned in recent years. Its integrated, tube-fed design is inherently less modular than the 10/22’s magazine-fed, easily disassembled system. This has resulted in a comparatively minuscule aftermarket, depriving it of the customization potential that now drives a significant portion of the market. While its simplicity contributed to its initial success, it has become a liability in a firearms landscape that increasingly values modularity. Consequently, the Model 60’s popularity is now sustained more by the large number of used rifles in circulation and the nostalgia of older generations than by new sales. This trend was solidified when Ruger, after acquiring Marlin in 2020, announced it had no immediate plans to resume production of the Model 60, effectively ceding the semi-automatic market to its own 10/22.

3. Smith & Wesson M&P 15-22 Sport: The Definitive AR Trainer

The Smith & Wesson M&P 15-22 Sport is the undisputed market leader in the AR-pattern .22 LR rifle category. Its immense popularity is not a standalone phenomenon but is directly tethered to the cultural and market dominance of the AR-15 platform itself. It succeeded where earlier AR-style .22s failed by faithfully replicating the ergonomics and manual of arms of a standard AR-15, establishing itself as the premier training tool for America’s most popular rifle.

The core of the 15-22’s appeal lies in its 1-to-1 replication of AR-15 controls. The safety selector, magazine release, bolt catch, and charging handle are identical in location and function to those on a centerfire AR. This allows for the development and reinforcement of critical muscle memory for weapon manipulation, but with the low cost and minimal recoil of .22 LR ammunition. This makes it an invaluable tool for both new shooters being introduced to the platform and experienced owners looking to practice drills without the expense of 5.56mm ammunition.

The rifle’s polymer construction makes it exceptionally lightweight, typically under 5 pounds, which is ideal for smaller-statured shooters and for long sessions at the range. Despite its light weight, it has earned a strong reputation for reliability, with many users reporting it “eats any kind of cheap ammo” and will run for a thousand rounds before needing to be cleaned.⁷ Furthermore, the inclusion of standard M-LOK handguards and a full-length Picatinny top rail means the M&P 15-22 can accept the same optics, lights, slings, and other accessories as a full-sized AR-15, further enhancing its utility as a true training surrogate.

The success of the M&P 15-22 provides a clear illustration of a fundamental principle in the modern .22 LR market: the popularity of a “trainer” firearm is directly proportional to how faithfully it mimics a popular centerfire platform. The 15-22 thrives because the AR-15 thrives. This symbiotic relationship means that Smith & Wesson’s dominance in this segment is secure as long as the AR-15 remains “America’s Rifle.” Should market preferences ever shift toward a different centerfire rifle platform, a window of opportunity would open for a new .22 LR trainer to emerge and challenge the 15-22’s position. Until then, it remains the standard by which all other AR-pattern rimfire rifles are judged.

III. The Handgun Arena: A Segmented Battlefield

The .22 LR pistol market is a dynamic and fiercely competitive space, characterized by distinct sub-categories catering to different consumer priorities. Three primary arenas of competition have emerged: the classic, all-metal target pistols valued for their precision; the modern, high-capacity polymer pistols designed for training and plinking; and the ultra-budget single-action revolvers that serve as an entry point for countless new shooters.

The Classic Target Pistol Triumvirate

For decades, the market for dedicated .22 LR target pistols has been dominated by a handful of iconic, all-metal designs. These firearms are prized for their inherent accuracy, excellent triggers, and timeless aesthetics, making them a staple at shooting ranges and in the safes of serious enthusiasts.

4. Ruger Mark IV Series (incl. 22/45)

The Ruger Mark IV series is the modern standard-bearer for the lineage that began with Bill Ruger’s original “Standard” pistol in 1949. It is a dominant force in both casual plinking and formal target shooting disciplines like Steel Challenge. The Mark IV retains the classic look, excellent accuracy, and reliable internal bolt design of its predecessors but introduces one revolutionary improvement: a simple, one-button takedown system. This innovation single-handedly solved the most significant and long-standing complaint against the Mark series—its notoriously difficult and frustrating disassembly process for cleaning.⁸ The introduction of this feature immediately reset consumer expectations for user-friendliness in the category. The Mark IV line is extensive, but the “22/45” models are particularly popular. These variants feature a polymer grip frame that mimics the grip angle and control layout of the iconic 1911 pistol, making them a favorite among shooters accustomed to that platform.¹⁰

5. Browning Buck Mark

The Browning Buck Mark has been the Ruger Mark series’ primary rival since its introduction in 1985. The Buck Mark has cultivated a fiercely loyal following based on two key strengths: its exceptional out-of-the-box trigger and its superb ergonomics.¹¹ Many shooters find the Buck Mark’s grip to be more comfortable than the Ruger’s, and its trigger is widely considered to be superior to the factory trigger on a standard Mark IV.¹³ While it lacks the one-button takedown of the Ruger and has a smaller aftermarket, its reputation for quality, reliability, and shooting comfort ensures its continued popularity as a top-tier target pistol.¹⁴

6. Smith & Wesson SW22 Victory

The Smith & Wesson SW22 Victory is a more recent entrant into the target pistol market but has rapidly gained significant market share by offering a compelling blend of features at a competitive price point. The Victory was clearly designed to challenge the Ruger and Browning offerings directly. It features a simple, single-screw takedown that rivals the Mark IV for ease of maintenance, a feature that immediately made it a strong contender.¹¹ It is also praised for having an excellent factory trigger, modular, interchangeable barrels, and an optics-ready configuration straight from the factory. By combining the best attributes of its competitors—easy takedown, a great trigger, and modularity—the SW22 Victory has established itself as a formidable third option in the classic target pistol space.¹¹

The evolution of this market segment demonstrates a clear shift in consumer priorities. While accuracy and a good trigger remain essential, the convenience of maintenance has become a primary purchasing driver. The difficult disassembly of the older Ruger Mark I, II, and III pistols was a well-known barrier to entry for many casual shooters.⁹ Ruger’s introduction of the one-button takedown in the Mark IV was a game-changing quality-of-life improvement that forced the market to adapt. Smith & Wesson’s subsequent design of the SW22 Victory with an equally simple takedown method confirms this trend.¹⁵ The Browning Buck Mark, with its more involved, tool-required disassembly process, is now at a distinct competitive disadvantage in this specific regard, compelling it to lean more heavily on its ergonomic and trigger-related strengths to attract buyers.¹²

The Modern Polymer Pistol Race

Mirroring the broader handgun market, recent years have seen a surge in the popularity of polymer-framed, striker-fired (or internal hammer-fired) .22 LR pistols. These models prioritize high capacity, modern ergonomics, and their utility as trainers for popular centerfire duty pistols.

7. Taurus TX22 (Standard & Compact)

The Taurus TX22 is widely regarded as a game-changing firearm that fundamentally disrupted the polymer .22 pistol market upon its release. Prior to the TX22, the standard capacity for most .22 pistols was 10 rounds. Taurus broke this mold by introducing a reliable, flush-fitting 16-round magazine, a feature that was immediately and immensely popular.¹⁶ The TX22 is consistently praised in online communities for its excellent ergonomics, surprising reliability with a wide range of ammunition, and a very competitive price point.¹⁷ It quickly became the benchmark for what a modern plinking and training pistol should be, and its success is a primary reason for the subsequent innovation in this category.¹⁶

8. SIG Sauer P322

SIG Sauer’s P322 was a direct and powerful response to the market shift initiated by the TX22. Recognizing the consumer demand for higher capacity, SIG designed the P322 with a class-leading 20-round standard magazine capacity, immediately leapfrogging the Taurus. The P322 is also packed with modern features, including an optics-ready slide, a threaded barrel adapter for suppressors, and interchangeable flat and curved trigger shoes, all included from the factory. It leverages the popular ergonomics of the P365 series, making it an excellent and feature-rich training tool for owners of SIG’s centerfire pistols.

9. Glock 44

As the manufacturer of the most popular centerfire handguns in the U.S., Glock’s entry into the .22 LR market was highly anticipated. The Glock 44 was designed as a near-exact rimfire replica of the ubiquitous Glock 19, sharing the same dimensions, ergonomics, and control layout. This makes it an ideal training pistol for the millions of Glock owners. However, the G44 has faced significant headwinds in the market. Its most notable disadvantage is its 10-round magazine capacity, which seems dated compared to the 16 and 20-round offerings from Taurus and SIG.¹⁸ Additionally, early production models developed a reputation for being sensitive to ammunition, which contrasted with Glock’s legendary reputation for reliability.¹⁹ While it remains popular due to the strength of the Glock brand and its utility as a trainer, it has struggled to compete on features with its more innovative rivals.

The intense competition in this segment reveals a clear market truth: capacity is the new king. For decades, a 10-round capacity was the accepted standard for .22 LR handguns, a holdover from the design constraints of single-stack target pistol magazines. The Taurus TX22’s successful introduction of a reliable 16-round magazine proved that consumers in the high-volume plinking and training segments had a strong, unmet desire for more rounds.¹⁶ SIG Sauer’s immediate escalation to a 20-round magazine with the P322 confirmed this trend. The Glock 44’s decision to adhere to a 10-round capacity, while perhaps simpler to engineer, is now its single greatest competitive liability and a frequent point of criticism in consumer discussions.¹⁸ This demonstrates that for a large and growing portion of the polymer .22 pistol market, high capacity is no longer a bonus feature but a baseline expectation.

The Single-Action Revolution

The single-action revolver, an icon of the American West, has found a new life in the .22 LR market. This resurgence is driven not by cutting-edge technology but by extreme affordability and a powerful appeal to nostalgia, creating a massive market for entry-level handguns.

10. Heritage Rough Rider

The popularity of the Heritage Rough Rider is a masterclass in market disruption through price. With street prices often falling well below $200, and sometimes approaching $100, the Rough Rider is one of the most affordable new handguns available in the United States. This exceptionally low barrier to entry has made it the “first handgun” for an enormous number of new shooters. Its design is a direct homage to the classic Colt Single Action Army, tapping into the powerful cultural nostalgia for “cowboy guns” fueled by Western films and folklore. While it is known to have occasional quality control issues, such as rough finishes, timing problems, or accuracy issues requiring users to bend or file the sights, its rock-bottom price makes these potential flaws an acceptable trade-off for a large segment of the market looking for a simple, fun plinker.²⁰

11. Ruger Wrangler

The Ruger Wrangler is Ruger’s direct and highly successful answer to the market dominance of the Heritage Rough Rider. Instead of trying to compete with more features, Ruger chose to compete directly on price while leveraging its powerful brand reputation for building rugged, reliable firearms. The Wrangler mirrors the Rough Rider’s simple, fixed-sight, single-action design but utilizes more modern manufacturing techniques and materials, such as a durable Cerakote finish instead of traditional bluing and an aluminum alloy frame instead of the zinc alloy used in many Rough Rider models .22 This creates a strong consumer perception that the Wrangler is a more durable and reliable firearm for a similar price.

The dynamic between these two revolvers illustrates the power of brand trust in even the most price-sensitive market segments. The Heritage Rough Rider’s success proved the existence of a massive market for an “good enough” firearm at an ultra-budget price point. Consumers in this segment are highly price-sensitive but are willing to accept potential compromises in fit and finish. Ruger’s strategy with the Wrangler was to meet this price sensitivity while offering the reassurance of a trusted brand name. The Wrangler’s immediate popularity shows that many consumers are willing to pay a slight premium for the perceived quality and durability associated with the Ruger name, positioning it as a “safer” choice within the ultra-budget category.²³

IV. Bolt-Actions and Lever-Guns: Precision and Nostalgia

Beyond the high-volume world of semi-automatics, a significant portion of the .22 LR market is dedicated to manually-operated long guns. These firearms appeal to shooters who value a more deliberate and engaging experience, whether it’s the pursuit of pinpoint accuracy with a bolt-action or the romantic appeal of cycling a classic lever-gun.

The Lever-Action Revival

The lever-action rifle, a symbol of the American frontier, continues to hold a special place in the hearts of shooters. In the .22 LR category, this segment is almost entirely defined by one manufacturer that has masterfully blended modern production with classic design.

12. Henry Classic Lever Action .22 (H001)

The Henry Classic Lever Action .22 (model H001) is the quintessential modern rimfire lever-gun and the standard by which all others are judged. Its immense popularity is a result of a carefully crafted formula: an famously smooth action, a reputation for reliability, pride in its “Made in America” status, and a powerful nostalgic appeal. With over one million H001 models sold, Henry has successfully captured the market for shooters seeking the “cowboy gun” experience.

Henry Repeating Arms has achieved this success by marketing the feeling of shooting a lever-action as much as the firearm itself. Their branding and the design of the rifle consistently evoke the mythology of the Old West, a theme that resonates deeply within American gun culture. Social media and forum discussions are filled with owners praising the simple “fun factor” and the tactile satisfaction of working the smooth lever action.²⁴ This emotional connection stands in stark contrast to the purely functional, performance-based marketing of most semi-automatic rifles. The rifle’s ability to cycle a variety of .22 ammunition, including .22 Short and .22 Long, further enhances its versatility and classic appeal. The success of the Henry H001 demonstrates that in a crowded marketplace, an emotional connection rooted in cultural nostalgia can be as potent a driver of popularity as raw technical specifications or a low price point. This appeal is constantly reinforced by the lever-action’s iconic status in Western-themed movies and television shows.

The Bolt-Action Spectrum

The bolt-action .22 rifle market spans a wide spectrum, from affordable, utilitarian plinkers to high-end precision instruments designed for competition. In recent years, this segment has seen significant growth and innovation, driven by the rising popularity of accessible precision shooting disciplines.

13. Savage Mark II Series

For decades, the Savage Mark II has been a leader in the budget-friendly bolt-action category. The Mark II’s reputation is built on providing exceptional accuracy for its modest price. A significant contributor to this is Savage’s proprietary, user-adjustable AccuTrigger, a feature that allows shooters to customize the trigger pull weight and feel—a level of refinement once unheard of in this price bracket. The Mark II series, particularly variants like the FV-SR with its heavy, threaded barrel, is a common choice for shooters seeking an inexpensive but capable rifle for informal target shooting, small-game hunting, or as a host for a suppressor.²⁵

14. CZ 457 Series

The CZ 457 has firmly established itself as the benchmark for mid-tier precision rimfire rifles. Building on the legacy of the popular 452 and 455 models, the 457 series is highly regarded in online enthusiast communities for its superb accuracy, high-quality fit and finish, and a modular design that allows for easy barrel swaps between different .22 LR,.17 HMR, and .22 WMR chamberings. Features like a push-to-fire safety (an improvement over the previous models) and a short 60-degree bolt throw have made it even more user-friendly. The CZ 457, especially in Varmint or MTR (Match Target Rifle) configurations, has become a dominant platform in the rapidly growing sport of NRL22, offering near-custom performance at a factory rifle price.²

15. Ruger Precision Rimfire

The Ruger Precision Rimfire (RPR) was a revolutionary product that successfully “democratized” the features of high-end centerfire precision chassis rifles, making them accessible to the rimfire market at an affordable price. The RPR mimics the ergonomics of a modern precision rifle, with an in-line chassis stock that is fully adjustable for length of pull and comb height, an AR-style pistol grip, and a free-floated M-LOK handguard. Its use of standard Ruger 10/22 magazines is a major selling point, tapping into a vast and affordable magazine supply. The RPR is immensely popular as a training tool for long-range shooters and as a ready-to-compete option for NRL22 matches right out of the box.

16. Bergara BMR & 17. Tikka T1x

The Bergara BMR (Bergara Micro Rimfire) and the Tikka T1x are direct competitors to the CZ 457, occupying the same popular “prosumer” tier of high-performance factory bolt-actions. The Bergara BMR is praised for its high-quality Bergara barrel, an excellent factory trigger, and an action that is compatible with many Remington 700 aftermarket triggers, offering a significant upgrade path. The Tikka T1x leverages the brand’s stellar reputation in the centerfire world, offering an exceptionally smooth bolt action and outstanding accuracy that mirrors the performance of its larger T3x siblings.² Both rifles are extremely popular choices for competitors and serious enthusiasts who demand a high level of precision without the cost of a full custom build.

The collective popularity of the CZ 457, Ruger Precision Rimfire, Bergara BMR, and Tikka T1x signals a fundamental shift in the bolt-action rimfire market. The rise of accessible competitions like NRL22 has created a new class of consumer who is no longer satisfied with simple “plinking” accuracy.² This new shooter demands features that were once the exclusive domain of expensive custom rifles, such as user-adjustable triggers, threaded barrels for suppressors, chassis-style stocks, and guaranteed sub-MOA precision. These four platforms have successfully met this demand, creating a new and vibrant market segment for high-performance, factory-produced precision rimfire rifles.

V. Niche Dominators and Enduring Classics

Beyond the mainstream best-sellers, the .22 LR market is populated by a fascinating array of firearms that command significant popularity within specific niches. Some are purpose-built tools that excel at a single task, while others are enduring classics whose legendary status ensures their continued relevance in the cultural conversation.

18. Savage Rascal: The Savage Rascal is the undisputed leader in the youth and first-time shooter market segment. It is a micro-sized, single-shot bolt-action rifle designed from the ground up with safety and ease of use as its primary objectives. Key features include the ability to unload the rifle without pulling the trigger, a manual safety, and an adjustable peep sight to teach the fundamentals of marksmanship. It even includes Savage’s AccuTrigger, providing a quality trigger pull that helps new shooters learn proper technique. Its small size, simple operation, and focus on safety make it the default recommendation for introducing children to shooting.

19. Henry U.S. Survival AR-7: This rifle completely dominates the “survival” or “prepper” niche. Based on the ArmaLite AR-7 designed for downed U.S. Air Force pilots, its singular and most compelling feature is its ability to be completely disassembled and have all of its components—receiver, barrel, and magazines—stored within its own hollow, waterproof stock.²⁶ This creates an incredibly compact and durable package that can be easily stowed in a backpack, boat, or vehicle for emergency situations.

20. Walther P22: The Walther P22 was one of the first polymer-framed, “tactical-style” .22 LR pistols to achieve widespread popularity. For many years, it was the go-to option for those seeking a rimfire handgun that looked and felt like a modern centerfire duty pistol. Despite a mixed reputation for ammunition sensitivity and a heavy double-action trigger pull, its long tenure on the market, comfortable ergonomics, and visual similarity to the larger Walther P99 have cemented its place, particularly in the used market.¹¹

21. Ruger SR22: Ruger’s SR22 was developed as a direct competitor to the Walther P22 and is widely considered to have improved upon the concept. It has earned a reputation for being significantly more reliable, with a better single-action/double-action trigger and a much simpler takedown procedure. Its compact size, ambidextrous controls, and consistent performance have made it an extremely popular choice for general plinking and as a training tool for shooters who carry compact centerfire pistols.

22. Winchester Wildcat: The Winchester Wildcat is a modern semi-automatic rifle that brings significant innovation to a category long dominated by the Ruger 10/22. Its most lauded feature is an easy-to-remove lower receiver assembly; with the push of a single button, the entire trigger group and bolt can be removed from the rear of the rifle for effortless cleaning. It also cleverly stores Allen wrenches for sight adjustment and stock removal within the action housing and is compatible with the vast majority of Ruger 10/22 magazines.³⁰ These user-friendly maintenance features are driving its growing popularity.

23. KelTec P17: The KelTec P17 has carved out a significant cult following by offering a unique and compelling combination of features at an extremely low price. It is incredibly lightweight (under 14 ounces fully loaded), boasts a high 16-round capacity, and comes from the factory with a threaded barrel. This has made it a popular choice as a “kit gun” or “tackle box gun”—a lightweight, high-capacity pistol for outdoor activities. Its primary drawback, frequently noted in user discussions, is its reputation for being picky about ammunition, often requiring high-velocity loads to function reliably.³¹

24. Marlin Model 39A: Though no longer in production, the Marlin Model 39A remains an icon and is widely regarded as one of the finest .22 LR lever-action rifles ever made. Forged from solid steel with a takedown design for easy cleaning, the 39A is a benchmark for quality craftsmanship. It commands immense respect and popularity within collector and enthusiast circles, and high-quality examples are sought-after heirlooms. Its legendary status ensures it remains a constant and revered topic of discussion in the rimfire community.

25. Smith & Wesson Model 41: For over 60 years, the Smith & Wesson Model 41 has been the gold standard for American-made precision target pistols. It is an aspirational firearm, renowned for its world-class accuracy, impeccable trigger, and flawless fit and finish. While its high price point places it in a specialized, competitive-focused segment of the market, its reputation as one of the best .22 target pistols ever manufactured gives it a cultural impact that far outweighs its sales volume. It is the benchmark against which all other high-end rimfire pistols are measured.

Many of the firearms in this category owe their popularity not to being the best all-around performers, but to being exceptionally good at one specific thing. The AR-7’s packability is unrivaled. The Rascal’s safety features are purpose-built for children. The Wildcat’s lower receiver removal system is a dream for maintenance. The KelTec P17’s combination of light weight and high capacity is unique. This pattern demonstrates a key market dynamic: a firearm can achieve significant popularity and cultivate a dedicated following by solving one specific problem for one specific user group better than any other product, even if it has notable shortcomings in other areas.

VI. Conclusion: Key Drivers of Popularity in the Modern .22 LR Market

The analysis of the 25 most popular .22 LR firearms in the U.S. market reveals a landscape that is both deeply traditional and rapidly evolving. The enduring appeal of the cartridge itself—its low cost, low recoil, and versatility—remains the bedrock of the market. However, the factors that determine the success of a specific firearm have become increasingly complex and segmented. Popularity is no longer driven by a single attribute like accuracy or price alone, but by a firearm’s ability to align with one or more powerful, overarching market currents.

This report identifies five primary currents that are shaping consumer behavior and driving the success of the market’s most popular firearms:

1. Modularity & Customization (The “Lego” Factor): The modern firearms consumer, heavily influenced by the AR-15, increasingly views a firearm not as a finished product but as a base platform for personalization. The unparalleled success of the Ruger 10/22 is the ultimate testament to this trend. Its popularity is sustained not just by the rifle itself, but by the vast ecosystem of aftermarket components that allows for infinite customization.
2. Cost-Effective Training (The “Clone” Factor): As centerfire ammunition costs remain a concern, the demand for realistic, rimfire training surrogates has exploded. Firearms like the Smith & Wesson M&P 15-22, Glock 44, and SIG Sauer P322 derive their popularity primarily from their ability to faithfully replicate the ergonomics and manual of arms of their centerfire big brothers, enabling affordable, high-repetition practice.
3. Extreme Value (The “Price-Point” Factor): A substantial portion of the market is highly sensitive to price, seeking the lowest possible barrier to entry into firearm ownership. The immense popularity of the Heritage Rough Rider and KelTec P17 demonstrates that an exceptionally low price point can create a dominant market position, even with acknowledged trade-offs in fit, finish, or reliability.
4. Cultural Nostalgia (The “Cowboy” Factor): Firearms are cultural artifacts as well as tools. Henry Repeating Arms, with its Classic Lever Action .22, has masterfully tapped into the deep-seated American nostalgia for the Old West and the “cowboy gun.” This emotional and cultural connection has proven to be as powerful a selling point as any technical feature.
5. Accessible Precision (The “Competition” Factor): The growth of organized, entry-level shooting sports like NRL22 has created a new class of consumer that demands high performance at a reasonable price. The popularity of rifles from CZ, Ruger (Precision Rimfire), Bergara, and Tikka is a direct result of this trend, as they have successfully brought features once reserved for expensive custom guns to the factory-produced market.

Looking forward, these trends are likely to intensify. The arms race for pistol capacity, which jumped from a standard of 10 rounds to 16 and now 20 rounds in just a few years, is likely to continue. The demand for user-serviceability and modularity, as exemplified by the Winchester Wildcat and the entire 10/22 ecosystem, will become a baseline expectation for new rifle designs. Finally, the “trainer” market will continue to be a powerful force, with new .22 LR models emerging to mimic the next generation of popular centerfire firearms. The .22 LR firearm is more than just a gun; it is a gateway, a tool, and a tradition, and its market will continue to be one of the most vibrant and telling indicators of the American firearm consumer’s evolving priorities.

VII. Summary Ranking Table

The following table summarizes the ranking of the 25 most popular .22 LR firearms in the U.S. market. The ranking is based on a synthesis of qualitative and quantitative analysis, incorporating a proprietary Total Mention Index and consumer sentiment scores derived from the methodology detailed in the appendix.

Rank	Firearm	Type	Action	Primary Driver of Popularity	Total Mention Index (Relative)	% Positive Sentiment	% Negative Sentiment
1	Ruger 10/22	Rifle	Semi-Auto	Unmatched Aftermarket/Customization	100	92%	8%
2	Marlin Model 60	Rifle	Semi-Auto	Historical Volume & Nostalgia	85	88%	12%
3	S&W M&P 15-22 Sport	Rifle	Semi-Auto	AR-15 Training Platform	88	85%	15%
4	Ruger Mark IV Series	Pistol	Semi-Auto	Target Shooting Standard, Easy Takedown	90	90%	10%
5	Heritage Rough Rider	Pistol	Revolver	Extreme Low Price Point	80	65%	35%
6	Henry Classic Lever Action (H001)	Rifle	Lever	Nostalgia & Smooth Action	82	93%	7%
7	Taurus TX22	Pistol	Semi-Auto	High Capacity & Reliability at Value Price	78	80%	20%
8	Browning Buck Mark	Pistol	Semi-Auto	Ergonomics & Superior Factory Trigger	75	87%	13%
9	Savage Mark II Series	Rifle	Bolt	Budget Accuracy & AccuTrigger	70	82%	18%
10	CZ 457 Series	Rifle	Bolt	Mid-Tier Precision & Modularity	72	95%	5%
11	Ruger Wrangler	Pistol	Revolver	Brand Trust in Budget Revolver Segment	68	75%	25%
12	SIG Sauer P322	Pistol	Semi-Auto	Class-Leading Capacity & Features	74	70%	30%
13	Glock 44	Pistol	Semi-Auto	Glock 19 Training Platform	76	60%	40%
14	Ruger Precision Rimfire	Rifle	Bolt	Accessible Long-Range Trainer	65	78%	22%
15	Savage Rascal	Rifle	Bolt	Premier Youth/Beginner Rifle	55	98%	2%
16	Henry U.S. Survival AR-7	Rifle	Semi-Auto	Unique Takedown/Survival Niche	58	75%	25%
17	Ruger SR22	Pistol	Semi-Auto	Reliable & Feature-Rich Compact	60	80%	20%
18	Smith & Wesson SW22 Victory	Pistol	Semi-Auto	Strong Value in Target Pistol Market	62	85%	15%
19	Walther P22	Pistol	Semi-Auto	Long Market Presence, Tactical Styling	64	55%	45%
20	Bergara BMR	Rifle	Bolt	High-Quality Precision Alternative	60	90%	10%
21	Tikka T1x	Rifle	Bolt	Premium Action & Accuracy	61	88%	12%
22	Winchester Wildcat	Rifle	Semi-Auto	Innovative User-Serviceable Design	50	75%	25%
23	KelTec P17	Pistol	Semi-Auto	Ultra-Lightweight, High-Capacity Plinker	52	65%	35%
24	Marlin Model 39A	Rifle	Lever	Iconic Collector & Heirloom Status	45	99%	1%
25	Smith & Wesson Model 41	Pistol	Semi-Auto	Aspirational Target Pistol Standard	48	98%	2%

VIII. Appendix: Methodology

The findings and rankings presented in this report are the result of a multi-faceted analytical approach designed to create a holistic and defensible assessment of firearm popularity in the U.S. .22 LR market. This methodology combines qualitative sentiment analysis of organic consumer discussions with the integration of quantitative market data.

Qualitative Analysis Framework

The core of the analysis involved a systematic review of a wide range of public-facing social media platforms and online forums. These sources provide a rich, unfiltered view of consumer sentiment, user experience, and the cultural context surrounding each firearm.

• Source Selection: Primary sources included firearm-centric subreddits (e.g., r/guns, r/22lr, r/longrange), dedicated online forums, and the comments sections of hundreds of YouTube review videos and articles from reputable online publications.
• Sentiment and Thematic Analysis: The analysis focused on identifying the frequency and context of recurring keywords and themes associated with each firearm. Positive sentiment was tracked through terms like “reliable,” “accurate,” “fun,” “smooth action,” and “great trigger.” Negative sentiment was tracked through terms like “jam,” “failure to feed/eject (FTE),” “picky with ammo,” and “cheap feel.” The percentage of positive and negative sentiment for each firearm was calculated based on the prevalence of these themes in the aggregate data.
• Engagement Metrics & Total Mention Index: The volume of discussion was used as a key proxy for popularity and cultural relevance. The existence of dedicated subreddits, the number of active forum threads, and the view counts and comment volume on YouTube videos for a specific model were all considered indicators of high user engagement. From this, a proprietary “Total Mention Index” was created. This is a relative score, with the most discussed firearm (Ruger 10/22) assigned a baseline score of 100. All other firearms are scored relative to this benchmark, providing a standardized measure of their prominence in online discourse.

Quantitative Data Integration

To ground the qualitative findings in objective data, a range of quantitative metrics were integrated into the analysis. This data served to validate consumer sentiment and provide a concrete measure of market presence and historical significance.

• Sales and Production Data: Where publicly available, official production numbers were used as definitive evidence of historical market penetration. The figures of over 7 million for the Ruger 10/22 and over 11 million for the Marlin Model 60 are foundational data points that establish their market dominance. While comprehensive, real-time sales data is not publicly available for all models, these historical figures provide an essential baseline.
• Market Presence and Availability: The breadth of a manufacturer’s product line and the availability of a firearm across major online retailers were used as indicators of current market focus. For example, the extensive number of M&P 15-22 variants offered by Smith & Wesson indicates a strong corporate commitment to the platform. Similarly, the widespread availability of firearms like the Taurus TX22 on retail and auction sites reflects strong supply and demand.
• Comparative Specifications: Key technical specifications—such as magazine capacity, weight, barrel length, and MSRP—were systematically compared. These objective data points often form the basis of consumer discussions and purchasing decisions. The stark difference in magazine capacity between the SIG P322 (20 rounds) and the Glock 44 (10 rounds) is a critical quantitative factor that directly explains much of the qualitative sentiment observed for those two models.

Ranking Logic

The final ranking is a weighted synthesis of the qualitative and quantitative findings. No single metric determined a firearm’s rank. Instead, a holistic assessment was made based on a model’s overall impact on the market.

• Tier 1 (Market Definers): Firearms with massive historical sales, overwhelming online presence (high Total Mention Index), broad market appeal across multiple segments, and a significant cultural impact (e.g., Ruger 10/22, Marlin Model 60, S&W M&P 15-22) were placed at the top of the list.
• Tier 2 (Segment Leaders & Disruptors): Firearms that either dominate a significant market segment (e.g., Savage Rascal in the youth market) or have fundamentally disrupted the market with a new value proposition (e.g., Heritage Rough Rider on price, Taurus TX22 on capacity) were ranked in the upper portion of the list.
• Tier 3 (Strong Competitors): Well-regarded firearms with strong sales and a dedicated following that compete in established categories (e.g., Browning Buck Mark, CZ 457, Ruger SR22) occupy the middle of the ranking.
• Tier 4 (Niche & Aspirational): The lower portion of the list includes firearms that are highly popular within a specific niche (e.g., Henry AR-7), are growing in popularity due to innovative features (e.g., Winchester Wildcat), or are culturally significant, aspirational models whose influence exceeds their sales volume (e.g., S&W Model 41, Marlin 39A).

This multi-faceted methodology ensures that the final ranking is a robust and defensible reflection of a firearm’s true popularity, capturing not only sales figures but also its influence, user engagement, and position within the cultural fabric of the American firearms market.

Image Source

The Ruger 10/22 in the main image was downloaded from Wikimedia on October 11, 2025. It was taken by James Case from Philadelphia, Mississippi, U.S.A. The rest of the image was generated by Gemini.

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