I’ve had a few guys ask about how Ronin’s Grips started over four years ago. Basically, I needed a grip for a Yugo M70 and I couldn’t find one. It’s as simple as that. Some guys were talking about casting them and it dawned on me that I knew how to make them but just had to figure out the materials and best process that I could do in my small shop. Needless to say it has grown on me. I am deeply indebted to the guys on www.AKfiles.com for helping me get started and I sold grips on the Marketplace subforum for the first year or so before I started the website. It has been an amazing four years and I can honestly say that overwhelming majority of American gun owners are awesome people – smart, honest, want to help and so forth.
Once I realized that I actually had a business running – it kind of hit me one day that it was no longer a hobby -I knew that in order to compete that I had to stick in a niche where the big boys couldn’t play – that of specialized AK grips and furniture to help guys with 922r compliance. I understood the market, believed in the reliability of the rifles and just found the engineering around them fascinating in general. With this said, our furniture for AK rifles serves as the core of our business.
As Ronin’s Grips grew, I realized that there were three key ingredients we needed to never lose sight of: to turn out the best products we can, always stand behind them and take care of customers. I know a lot of groups make comments like that but let me explain.
First, we make every product by hand for each order. We aren’t some big company with an injection molding machine cranking out thousands of identical parts per day. Instead, we mix the plastic, add the coloring and pour the liquid into the molds. We then drill, sand and polish all by hand. Nothing fancy – just plain good old fashioned hard American work and pride. It takes time and every product we produce is as unique as the guys that use them. In short, our products have “character”.
Second, we stand behind our products. It’s amazing to look back at the thousands of products we have made over the last four years to almost as many customers. Whenever there is a problem with a product, we strive to make it right. We really believe it is only right to stand behind what we make. We know guys are using our products with their families and their friends. We know they want to use them hard and hand them down. We try really hard to do things the right way and we are still learning about how to do things better.
Third, to us, the customer really matters – you really matter. We know that you work hard for your money and are proud of your firearms. We must earn and keep your trust and that only happens through delivering excellent customer service made up of honesty, respect and perseverance. We take to heart the old saying that one should treat others how they want to be treated. Mistakes happen but more than anything, I want you guys to know we will make things right – we will take care of you.
I would like to think the three beliefs I just listed are what make us different. We are growing largely though word of mouth plus we have a ton of repeat customers. To me, that must mean we are doing some things right but I also know we must continually try to improve and not sit on our laurels.
I hope this gives you a bit of insight about us – that there is a lot more than just products on a web page for sale — that we really believe in providing you with value.
From me and my family to all of you – thank you very much.
Owner, Ronin’s Grips